Brand Leadership

In today’s world, brand management is facing an increasing number of new challenges.

In today’s world, brand management is facing an increasing number of new challenges. The way brands are managed is being altered by a number of varying factors and their consequences, including the digitalisation of media, a broad variety of information channels to customers, social media, cross-industry partnerships, and increasing participation and co-creation. Thus, brand leadership requires a multifaceted and complex approach to a customer’s journey. The Working Group Brand Leadership investigates developments in this field, best practice cases and experience exchange.

Email: info@eacd-online.eu

INFO COORDINATORS

Working Group Coordinator

Lars Bolle

Lars Bolle

Michael Pietig

Michael Pietig

Advisor

Marc Cloosterman

Marc Cloosterman

EVENTS
INFO COORDINATORS

Working Group Coordinator

Lars Bolle

Lars Bolle

Michael Pietig

Michael Pietig

Advisor

Marc Cloosterman

Marc Cloosterman

EVENTS
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The European Association Of Communication Directors (EACD) wants to attract, inspire and engage current and future communication leaders to drive excellence in our profession. We offer communication professionals a platform to connect, deepen their expertise, share best practice, establish and promote relevant standards... READ MORE