Current EACD Regional, Working Group and European wide events.

EACD Coaching Day in Brussels: Design Thinking

Monday 16 November 2015
Federation of European Accountants

*UPDATE: This event is fully booked.

The EACD offers coaching days, whereby qualified speakers offer an intensive training session, in the form of workshops, for communicators interested in learning in depth about a particular aspect of communications.

The upcoming Coaching Day, held in Brussels, will focus on the Design Thinking methodology and will take place on November 16, 2015 from 18:00 to 20.30 at the Federation of European Accountants.

Every day we are faced with challenges, big and small that need solutions. How can we combine our analytical power with our creative originality to come up with innovative solutions every time? What processes and tools can you use to bring innovation on? In this fast paced, hands on, experiential workshop, you will get an insight into the Design Thinking process. 

Who is this for? This session will be useful for any senior communications managers who need to come up with innovative solutions in their teams and organisations.

What to expect? The Workshop will cover three key areas:

1. The mindset and context – We are all creative. How can we release the creativity in ourselves and the teams we manage? 

2. What is the Design Thinking process? – Get on a journey that leads you from challenges to understanding, framing problems, drawing insights, spotting opportunities, coming up with ideas beyond the obvious, visualising ideas through prototyping, and using the prototypes to test and refine your solutions. 

3. Apply Design Thinking to your projects – Practice and create the confidence to apply the process to your context and challenges.

The trainer – Julia Goga-Cooke

Julia Goga-Cooke is an academic, journalist, innovation network architect and entrepreneur. She specialises in creating collaborative networks for innovation, and helping companies create capabilities to innovate. After a career in journalism, as a BBC broadcaster, senior editor and manager, Julia used her communication, production and leadership skills to co-found and manage the Future of Work Research Consortium with Prof. Lynda Gratton. 
Julia has a Ph.D. in applied linguistics, alum of CSM, LBS,, Wharton Fellows and MIT COIN. Julia is based in London and is Chief Creative Director of Gconsultancy. Julia’s approach to innovation combines Forecasting with Design Thinking and Storytelling for success. Registered and approved Growth Coach.

Coaching Days are limited to a modest number of participants to ensure a serious working atmosphere. Participants can expect to gain practical advice that can be implemented directly, involvement in the session and a concentrated group interaction that goes beyond a simple Q&A session.

The event will be held on November 16, 2015 from 18:00 to 20:30 at the Federation of European Accountants, Avenue d'Auderghem, 22-28/8, 4th floor, B-1040 Brussels. Attendance will be free of charge, compliments of the EACD and the Federation of European Accountants.

Please note that the number of participants is limited to 20 participants. If you are interested to attend, please act now as places will be allocated on first-come, first-served basis. We are looking forward to welcoming you at our Coaching Day! Should you have any questions, please don't hesitate to contact us at