The EACD is delighted to invite its members to join an online session discussing future trends within Public Relations.
The Future of PR - It's Life or Death for us
It's an age-old quarrel between PR and Marketing: who owns communication within a company? The truth is, in the age of Social Media, everyone does - down to every employee. And through that arises the need for a new kind of communication management. Will PR rise to the challenge? Or "die", as a mere function within Marketing? Annabelle Atchison, Director for 33 Digital. whose roots are in PR, presents her take on the situation along with hands-on advice for PR professionals and is looking for open discussion on where PR needs to move to survive.
About the speaker:
Annabelle Atchison has a Bachelor's degree in Mass Communication from Ludwig-Maximilians-University in Munich, making social media communications the academic focus of her studies. From 2009 to 2013 she worked for the Microsoft Germany public relations team, where she first established the social media strategy and structures within the department and then took on the role of Social Media Manager for the entire German organization. As of August 2013 she's Director for 33 Digital, Hotwire PR Germany's digital branch, offering services in the fields of social media strategy, digital communications, webfluencer relations and social business.
The Webinar will take place on Monday, September 16th and begins at 17.00pm (CET) and runs for an hour. Participants will have the chance to pose their questions. The session will run on the platform “Adobe Connect”; for technical requirements please refer to the following link: http://www.eacd-online.eu/activities/eacd-webinars/technical-requirements
We look forward to an fruitful exchange with our members!