The EACD is delighted to invite its members to join an online session discussing Media Relations & Campaigns
Keep Walking Greece. A breakthrough campaign that inspired an entire nation in its time of need
In a challenging Southern European environment with a rapidly changing media landscape and overall declining marketing budgets targeted media planning and clever use of non traditional mediums like Social Media and creative PR is becoming a critical factor defining the success of any communications campaign. The Keep Walking Greece campaign is a great example of how to create a huge impact with a limited budget. Brilliant creative work based on a powerful consumer insight combined with an unconventional and targeted media approach managed to not only build the equity of the Johnnie Walker brand in Greece but inspire a whole nation in its time of need.
About the speaker:
Mark Aris is the Western European Marketing Manager responsible for Johnnie Walker, the No1 spirits brand in the world. Prior to his current role he held several Global, European and local marketing positions in multinational companies across Europe and was responsible for numerous megabrands such as Smirnoff, Gordon's, Nivea, Carlsberg, Hansaplast etc. Mark is also a part time lecturer at the American College of Greece specializing on Marketing and Advertising modules. He holds an MSC in Management with Marketing from the University of Bath, UK and is currently based in Greece.
The Webinar will take place on Friday, November 22nd and begins at 17.00pm (CET) and runs for an hour. Participants will have the chance to pose their questions. The session will run on the platform “Adobe Connect”; for technical requirements please refer to the following link: http://www.eacd-online.eu/activities/eacd-webinars/technical-requirements
We look forward to an fruitful exchange with our members!