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EACD Webinar Series "YCA 2013" (II) with Finalists Marite Aleksandra Silava & Albert Médran

Tuesday 01 October 2013

The EACD is delighted to invite its members to a tripartite series of online webinars on the Young Communicators Award 2013. Each session allows the nominated candidates to share their excellent communicatons project with a big online audience of EACD members & peers.
In the second webinar of the series, the finalists of this year's Young Communicators Award 2013, Aleksandra Maria Silava, Internal Communications manager for Swedbank Latvia & Albert Médran, Director of Communications at will deliver their presentations again to an online audience.
 1.) "Swedbank Latvia 20th anniversary"
About the speaker:
Marite, being only 23 years of age, became the Internal Communications manager for the leading bank in Latvia, Swedbank, with more than 1800 employees. Right from the beginning she was commissioned to a team organizing the Swedbank Latvia 20th anniversary. Her task was to the start-to-end organization of the event. By using existing internal communications tools in innovative ways, she managed to create impressive buzz for weeks,  ensuring high levels of engagement and interest. Marite paid special attention to regional workers, fully implementing the stategic approach "employees first" .The event was attended by 1500 employees with their family, of which 91% gave positive feedback.
 2.) "Building Brand in Spain"
About the speaker:
Albert, Director of Communications at, played a key role in the creation and management of Brand in Spain. Preparing the merge of Actuable and, he was given the task to create a communication department from scratch for a tech start-up that was hardly known by the media. Furthermore, he should announce the merger to users and stakeholders. His plan with brand building as its main element proved highly successful, achieving an unprecedented user growth to more than 4 million users. Meanwhile the brand is one of the most known web brands in Spain, with more than 4.000 media hits in 2012 and an average of eigth daily mentions in Tier 1 media.
The Webinar will take place on Tuesday, October 1st and begins at 5pm (CET) and runs for an hour. Participants will have the chance to pose their questions. The session will run on the platform “Adobe Connect”; for technical requirements please refer to the following link:
We look forward to an fruitful exchange with our members!