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EACD Webinar Series "YCA 2013" (III) with Honorary Mentions Viktoria Mykhno & Benjamin Rusch

Wednesday 16 October 2013

The EACD is delighted to invite its members to a tripartite series of online webinars on the Young Communicators Award 2013. Each session allows the nominated candidates to share their excellent communications project with a big online audience of EACD members & peers.
In the third webinar of the series, the honorary mentions of this year's Young Communicators Award 2013, Viktoria Mykhno, Head of Corporate Communications at Platinum Bank & Benjamin Rusch, Manager Corporate Online Communications & Government Relations at BASF, will present their submitted projects.
 1.) "Launch of Internet banking Platinum Click"
About the speaker:
Viktoria, Head of Corporate Communications at Platinum Bank, led the launch of Internet banking Platinum Click, intended to to make its internet-banking visible among the 20 biggest banks in Ukraine. Furthermore, new clients should be attracted to use this platform by showing the ease of its functionality. The applied strategy, involved crowdsourcing in social media, the creation of web-tools for pre-launch as well as smart storytelling and the complete omitting of  press conferences. The numbers clearly suggest the success of the campaign: Almost 5000 people joined Platinum Click after the first 2 months, putting 2.6 mln euros on their accounts, making the bank achieve the 4th rank among the Top 5 E-banks in Ukraine.
 2.) "The Mobile Website of BASF"
About the speaker:
Benjamin, Manager Corporate Online Communications & Government Relations, was responsible for creating the mobile website of BASF. The goal was to create an excellent site inspiring smartphone users and exceed their expectations. This way, the image of BASF as a driver of innovations was to be strenghtened. A focus was placed on providing fast access to key information that is relevant for mobile users and to offer content for all relevant target groups. One year after go-live, the mobile Corporate Website is a cornerstone of BASF's online communications. As of March 2013, approximately 15.000 people visit the site per month, downloading about 45.000 pages, and the numbers are constantly increasing.
The Webinar will take place on Wednesday, October 16th and begins at 5pm (CET) and runs for an hour. Participants will have the chance to pose their questions. The session will run on the platform “Adobe Connect”; for technical requirements please refer to the following link:
We look forward to an fruitful exchange with our members!