Ida Gutiérrez de Escofet

Corporate Affairs Strategic Advisor

Ida Gutiérrez de Escofet holds a degree in Law by the University of Barcelona, an LLM in Business Law from the London City University and a PDG (General Management Programme) by the IESE.

Her vast professional experience includes roles of responsibility in various multinationals both in Spain and Portugal, where she led the PR and Institutional strategy during the arrival of a subsidiary of Comcast Corporation, USA to the country and in the UK, where she worked as Director of Corporate Development for an important law firm with presence in 19 countries before moving back to Madrid.

From 2010 - 2018, Ida Gutiérrez de Escofet was Senior Vicepresident of Corporate Affairs at NH Hotel Group, reporting directly to the Company’s CEO. From this position, she led the Group’s Global Communications, Public Affairs and CSR strategy and supports the deployment of its business plan across the 31 countries in which the Company has presence through an integrated 360º strategy.