Current EACD Regional, Working Group and European wide events.

5000 Brands in the Digital Age

Tuesday 12 September 2017
Coaching Day
Belgian Olympic and Interfederal Committee, Avenue de Bouchout 9, 1020 Bruxelles
14:00 - 17:30 CET

Organised with the support of Belga News Agency and Mynewsdesk, this Coaching Day will explore how 5000 brands are taking their PR and communications into the digital age. We'll look at:

- Changes you need to make in brand storytelling, communications, PR and reputation building.

- Business models and innovation ingredients that will help you survive and thrive.

- What 2000 journalists told us about the global trends of journalism and PR in the digital age.

- How a digital newsroom can help you master these challenges

Our coaching day will allow for a hands-on, group discussion to share experiences and ideas on branding in the digital era.


14:00 Welcome by regional coordinator Magdalena Wawrzonkowska

14:15 Presentation and discussion I: Storytelling/Journalism in the digital age

15:15 Presentation and discussion II: How 5000 brands are taking their PR and communications into the digital age

16:30 Case study highlight

17:00-17:30 Networking


Jonathan Bean, Chief Marketing Officer, Mynewsdesk Jonathan leads the marketing and growth organisation at Mynewsdesk. Previously he was Chief Operating Officer during Mynewsdesk's rapid growth journey. Prior to joining Mynewsdesk roles have included being part of the European management team at PR Newswire, United Business Media.

Tom Rumes, Teacher Belga trainings, Belga News Agency Tom has extensive experience as cameraman, video director, journalist trainer and media company consultant and is co-author of the books 'How To Story' and 'Digital Sorytelling'. He has his own production company, Explosively Formed Productions, specialising in web- and 360°-video.

This event is free of charge compliments of the EACD, Belga and Mynewsdesk. Please register as places are limited and EACD members will be prioritised. If you have any further questions, contact

Our regional coordinator for Belgium, Magdalena Wawrzonkowska, looks forward to welcoming you to an insightful session.