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Communicating Sustainability

Thursday 16 March 2017

We are delighted to announce our upcoming Webinar with Maria Doychinova which will take place on 16 March from 5.00 to 6.00pm CET.

In her session Maria will address the topic of sustainability as the way for modern companies to secure their longevity and maintain their reputation.

Maria will guide us through the tough challenges and imminent transformations all of us will be facing in the coming decades and even century. These include climate change, pollution, food safety and healthcare advancements and the role of technology and connectedness in our lives. She will put these seemingly far-fetched issues into a current context, showing us why consumers and companies should start to change and adapt their behaviour starting now. Drawing from her personal in-depth experience, Maria will share with us her views on how sustainability should be communicated. The follow-up discussion will focus on the one question everyone is asking: "Why should we go the extra mile of investing in communicating sustainbility? What is in it for us as professional communicators?"

About the Speaker

Maria is a communication professional with over 20 years of experience in reputation management in two of the biggest and most scrutinised public utilities in Bulgaria. She is currently responsible for the development and implementation of communication strategies at CEZ’s companies in Bulgaria. Before that, she was communications director of Sofia Water Company.

Participants will have the chance to pose their questions.The session will run on the platform "Adobe Connect"; for technical requirements please refer to the following link:

We are looking forward to welcoming you to our webinar!