The EACD is happy to invite you to our upcoming Regional Debate in Lund on May 14th, which will be co-hosted by Anette Orheim, Communications Director at Medicon Village in Lund.
The topic is how to influence public opinion, which is an increasingly important and difficult art to master in a society drowned in contradicting messages. Consistency, endurance and substance are key features in shaping and influencing public opinion. Add a bit of humour and your chances of getting your message across will increase.
Three very well-known speakers will tell you more:
Ms Antje Jackelén, the bishop of the Diocese of Lund and last year’s winner of “most influential person-award” in Southern Sweden/Scania.
Ms Jackelén is also a professor in systematic theology, specialized in the dialogue between religion and science. She will talk about the importance of a visible and present church, which people listens and relates to.
Mr Thomas Frostberg, an influential columnist and business editor in Southern Sweden’s major daily newspaper,Sydsvenskan. He has also been a correspondent in Sillicon Valley, California, where he covered the IT industry. Mr Frostberg will elaborate upon his role as a journalist and editor and how to deal with a never-ending bombardment of PR-initiatives from various interest groups.
Mr Johan Wester, a popular Swedish comedian, entertainer and entrepreneur. Johan will talk about the power and impact of humour as a tool to catch public attention and affect opinion. Mr. Wester is also known as an ambassador for his home town Lund, where he is engaged in a number of projects to attract investment and develop the city’s cultural life.
Tea, coffee and refreshments will be provided.
We look foward to welcoming to our Regional Debate in Sweden!