Since mid 2008, the Regional Group Sweden has offered EACD members a number of topically-focused eve

EACD Regional Debate in Sweden

Monday 26 May 2014
EACD & Lund University
Lund University

The EACD is happy to invite you to our upcoming Regional Debate in Lund on May 26th from 2.30pm - 4.30pm  which will be co-hosted by Caroline Runéus, Communications Director at Lund University.
The topic of the event will be "Media Relations"
Every organization – public or private – depends on goodwill and trust from customers and stake holders. The picture painted
in the media is a critical factor behind the public’s perception of a private company or public service provider. Most people get their impressions from the media.
Thus, proactive and professionally managed media relations can make a difference for any organizations reputation.
How do we work proactively to ensure a fair share of exposure in the media?  How do we build long term trust among journalists? How do we create internal awareness of the importance of good media relations? And how can we cope with nasty headlines and crisis situations?
These are some of the critical questions we will deal with at the event, where Caroline Runéus, Daniel Bramsell, and Lina Miller  will share their experience and knowledge.
Claus Grue, Coordinator of EACD Regional Group Sweden will moderate the subsequent Q&A session.
2:30 - 2:40
Welcome & Introduction
by Claus Grue & Caroline Runéus
2:40 - 3:10
by Caroline Runéus, Communications Director, Lund University
3:10 - 3:40
by Daniel Bramsell, Press Secretary to the Archbishop of Sweden
3:40 - 4:10
by Lina Miller, Head of Media Relations at Region Skåne
4:10 - 4:30
Q&A Session
Coffee, Tea, Refreshments and light snacks will be provided.
Lund University
Gamla Biskopshuset
Biskopsgatan 1
22362 Lund, Sweden
As usual attendance will be free of charge, compliments of the EACD and Lund University.
*This debate will be held in Swedish.*