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EACD Webinar: Communicating big ideas to get results

Wednesday 25 February 2015

The EACD is delighted to invite you to our next webinar on: Communicating big ideas to get results, which will take place on February 25th, 2015 from 5:00pm to 6:00pm.
Whether you are selling cars or a candidate, communicating big ideas requires a strategy that is as adaptable as it is consistent. Dana White, Director of Policy and Strategic Communications at Renault-Nissan Alliance will host the webinar. She will discuss the relative strength and weaknesses of political and corporate strategic communications and how to bring the best of both worlds together for real results. At Renault-Nissan Alliance Dana works to indentify gaps in the company's strategic messaging and fills them. She is known for developing, validating and communicating cohesive messages in relation to "big picture ideas" such as autonomous drive, new energy and impact of women on the auto industry. Through her role with the Renault-Nissan Alliance she has focused on policy-related communications such as US sanctions against Russia, EU CO2 targets and free trade agreements.
The Webinar will take place on Wednesday, February 25th, beginning at 5pm (CET) and running for an hour. Participants will have the chance to pose their questions. The session will run on the platform “Adobe Connect”; for technical requirements please refer to the following link:
We look forward to a lively discussion with our members!