Current EACD Regional, Working Group and European wide events.

Joint EACD Webinar with Prezly: From media relations to influencer relations. Best practices for your team

Wednesday 21 January 2015
EACD and Prezly

The EACD is delighted to invite its members to a joint online session with Prezly discussing: "From media relations to influencer relations. Best practices for your team" which will take place on January 21st, 2015 from 5:00pm to 6:00pm.
Brands no longer share their corporate stories only with the press. They also want to reach internal stakeholders, bloggers or influencers on social media to spread their stories. Corporate communication teams are having a hard time communicating in this new fragmented world. In this pragmatic webinar you’ll learn how your team can leverage modern influencer relations. You’ll see practical advice on getting to know your contacts, creating rich stories, sending multimedia pitches and measuring results.
We are happy to announce our hosts Jesse Wynants and Frederik Vincx of Prezly. Prezly takes the best of the separate tools PR agencies use to distribute press releases and brings them together in a single streamlined solution that's built to ensure simplicty for communication teams. Jesse is co-founder of Prezly, he's on a mission to help PR professionals make better use of technology. Frederik is a digital designer with a background in advertising and webdesign. The past years he helped corporate communications teams tell their stories both in traditional and social media.
The Webinar will take place on Wednesday, January 21st, begins at 5pm (CET) and runs for an hour. Participants will have the chance to pose their questions. The session will run on the platform “Adobe Connect”; for technical requirements please refer to the following link:
We look forward to a lively discussion with our members!