Brand Leadership

In today's world, brand management is facing an increasing number of new challenges.

Multi-Sensory Brand Experience

Thursday 05 September 2019
Event: 
Multi-Sensory Brand Experience
Location: 
Empa, NEST Building, Dübendorf
Venue: 
Empa, NEST Building, Überlandstr. 129, Dübendorf
Time: 
02:00-07:00 pm incl. a guided tour through NEST and Apéro

 

Multi-Sensory Brand Experience

Today, customers expect a seamless brand experience across all touchpoints. In particular, voice and sound have significantly increased in importance as Alexa, Siri & Co change the way we consume. At the same time, the need for haptical experiences through new ways of working and living calls for innovative materials and buildings/spaces designed for purpose. Paired with unprecedented progress in digital branding, communication professionals need to think – more than ever before – across channels, across categories, and beyond their own discipline to create immersive experiences that make brands more impressionable and prompt stakeholders to take actions.

The modular research and innovation building NEST, where new technologies, materials and systems are tested, researched, honed, and validated in realistic conditions, is the ideal place for us to find inspiration.

We cordially invite you to join us for another brand leadership working group session to discuss “Multi-Sensory brand experiences”. We already have 3 confirmed speakers on the topics

  • Corporate Architecture, touch and feel of materials in branding
  • Creating digital brand experiences 
  • Audio Branding as an emotional driver

and as always will have plenty of time to discuss and exchange ideas.

For EACD Members and seats are limited, so please register fast!

 

Agenda:

 

1:30 - 2:00 pm           Registration & Reception

 

2:00 - 2:30 pm           Guided Tour NEST

 

2:30 - 3:00 pm           Opening & Welcome: Corporate Architecture, touch and feel of materials in branding

Dr. Michael Hagmann, Head of Communication, Empa, Dübendorf, Switzerland

 

3:00 - 4:00 pm           Creating digital brand experiences

Pascal Frey, Creative Director Brand & Strategy, Swisscom, Bern, Switzerland

Olaf Geuer, Head of Brand, Swisscom, Bern, Switzerland

         

4:00 - 4:30 pm           Break

 

4:30 – 5:30 pm          Audio Branding as an emotional driver

Philipp Schweidler, Managing Partner, Department of Noise

 

5:30 – 6:00 pm          Room for discussion

 

6:00 – 7:00 pm          Drinks and Networking

 

7:00 pm                     End