By Marc Cloosterman, CEO at VIM Group

There is no shortage of talk surrounding the Metaverse. And with the recent rebranding of Facebook to Meta, along with several other high-profile Metaverse launches and announcements, it is impossible not to get caught up in all the chatter.

But as a brand professional, I am most interested in how the Metaverse will impact brands and how communications and brand leaders can prepare for it.

Is the Metaverse a Hot Topic for the Board Room?

There is no doubt that the Metaverse is becoming increasingly important for CEOs and board executives. For brand leaders, the interest lies in the Metaverse’s potential to provide new opportunities for creating and building brand awareness. After all, brands are organisations’ most valuable intangible assets, and board members are always looking into ways they can orchestrate and influence the relationships between organisations and the outer world.

EACD Members can read the full article here.