The 2019 Monitor surveyed 46 countries producing the following highlights:

  •  Communication practitioners experience a low level of trust in their profession, but feel confident on a personal level with their colleagues, bosses, clients and audiences
  •  External experts and top management are rated as the most trusted organisational advocates with marketing/sales and communications lagging behind
  • Artificial Intelligence is expected to impact the profession, but communication practitioners lack competencies and experience
  • Sponsored content is frequently used by every second organisation in Europe
  • There are significant differences between countries, as well as companies and non-profits across Europe

The full report is available for free download at