In recent years, public expectations have grown around the need for brands to take a stance on societal issues.

However, 56% of people still feel that companies use societal issues as marketing ploys for commercial purposes. We also learnt in our latest EACD NL webinar with Kantar that the sustainability agenda will accelerate, not slow down, as a result of the COVID-19 pandemic. In fact, many European countries including the Netherlands are looking at post-COVID economic recovery through a sustainability lens.

 

–          What makes social corporate responsibility authentic?

–          Why is authenticity so important?

–          To what extent should brands move from talking about issues towards activism?

–          How has the COVID-19 pandemic shifted attitudes towards the role of companies in society?

 

These are the questions that will be explored in our next EACD NL event, Stop talking and start doing – authentic corporate responsibility in a post-COVID world. 

 

Offering his unique insights on this topic will be Dan Leahy, CMO and Head of Partnerships, The Ocean Cleanup. This leading not-for-profit, headquartered in Rotterdam, aims to rid the world’s oceans of plastic and works with many leading brands as partners. This partnership program is highly selective, and Dan is able to talk about how they assess partner organizations, why authenticity is important to his organization, as well as provide his insights on the wider topic of brands taking action to address societal issues.

 

Dial-in details will follow after registration. In the meantime, should you have any questions don’t hesitate to contact us.

On behalf of the EACD NL,

Nanne Bos (ING), Veronique van Ede-Lefel (Eastman Chemical Company), James Foster (FedEx), and Frank Korver.

 

Register by sending us an email.