European Communication Award

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Each year the EACD presents the finalists of European Communication Award at the European Communication Summit.

Introduction

Click here to see the Shortlist for the 2019 European Communication Award

Millennials will comprise 75 percent of the global workforce by 2025 (source: Deloitte) and represent the next generation of innovative leaders and decision-makers. The European Communication Award presented by the European Association of Communication Directors (EACD) recognises rising stars who are delivering outstanding communications work on a European level. With this initiative, the EACD aims to attract, inspire and engage current and future communication leaders to drive excellence in our profession.

Talented communicators under the age of 35 can submit their innovative projects to apply for the title of Young Communicator of the Year. The three young professionals who are shortlisted for the this year’s Award are invited to attend the European Communication Summit free of charge and will receive reimbursement for travel expenses.

JURY AND VOTING

The award jury is comprised of EACD board members as well as regional and working group coordinators who will look at all submissions and narrow down the shortlist to three finalists.

EUROPEAN COMMUNICATION SUMMIT

The three finalists of the award will be invited to join the European Communication Summit on 23-24 May in Berlin. Here the nominees will have 3 minutes to pitch their projects in front of an experienced audience of in-house communicators. The young communicator who receives the most votes from the audience will be honoured with the European Communication Award and the title of the Young Communicator of the Year.

Apply via our online portal by 11.59 pm on 15 April.

Requirements

Talented communicators aged 35 and under can submit their innovative projects to apply for the European Communication Award and the title of “Young Communicator of the Year”. The submitted projects need to be initiated and implemented by in-house communication departments. We cannot accept entries from representatives of agencies or consultancies.

Submission is free of charge!

Submission

Young Communicator of the Year

If you are under 35, currently working on an exciting communications project and would like to take part, we welcome your submission for the European Communication Award. This year we are honouring winners with the title Young Communicator of the Year.

Who can submit a project?

  • Young inhouse PR and communication professionals aged 35 and under
  • The submitter must have taken the main responsibility for the implementation of the project
  • The project has to be completed at the time of submission

What are the requirements?

The winning project shows how current trends and cutting-edge practice in the field of PR, communications and/or media can be implemented creatively and innovatively, in order to deliver clear messages, facts and solutions. The project should reflect new perspectives on current communications topics and/or be based on state-of-the art methods and processes in the field of communications.

What do I have to submit?

  • Application form filled in our submission portal: https://eca.eacd-online.eu, including:
    • A summary of the project (2000 characters max.)
    • PDF presentation of 10 slides (max.) of the project
    • Additional materials and links such as letters of recommendation by a superior, videos, press releases, photos and presentations
  • All documents are to be submitted in English

What is the prize?

The winner will be honoured with the prestigious European Communication Award and the title of Young Communicator of the Year. The winning project will be featured in the Communication Director Magazine, for which the winner will also receive a free annual subscription. The shortlisted candidates will be invited to attend the European Communication Summit free of charge and will receive reimbursement for travel expenses.

How can I submit my project?

We will be opening the submission portal from mid March 2019 onwards. We advise you to check our website for updates and to register your interest now please contact Anna Glowczynska, EACD Event and Office Manager: anna.glowczynska@eacd-online.eu

Faq

How can I submit my project?

We will be opening the submission portal from mid March 2019 onwards. We advise you to check the website for updates and to register your interest now please contact Anna Glowczynska, EACD Event and Office Manager: anna.glowczynska@eacd-online.eu

When is the deadline?

The deadline for submission for the 2019 European Communication Award is 15 April 2019.

What does the application contain?

1. Application

For each application, information about the organisation is requested. Submissions will be exclusively from in-house communicators.

2. General information about the project or campaign.

Each submitted entry should contain the following information:

  • Summary of the project at a maximum length of 400 characters (including spaces) – Please note: This summary will be published when being shortlisted.
  • Time frame of the project
  • Budget (not a mandatory field, information will not be published)
  • Number of employees who worked on the project

3. Project description

A short description of max. 2,000 characters (including spaces) must be provided including the following:

  • initial situation leading to the project or campaign
  • objectives of the project
  • the target group
  • strategic considerations and concept
  • details of the implementation
  • evaluation of the results

4. Additional material and links

Material illustrating the project such as planning documents, press releases, photos, power point presentations (please no more than 10 slides), videos and online material (websites, screenshots, links, social media accounts).

What format is suitable for the uploaded material?

For texts: pdf

For images: jpg/jpeg, gif, png

For videos/movies: mov, flv, avi (in the highest possible quality, maximum 50 MB, or as a link to a website where the movie can be seen)

For presentations: pdf, ppt (Ideally you convert ppt files to pdf format)

Which criteria will be considered by the jury in the selection process?

Strategy – assessing the strategic and conceptual approach and focus of each entry and the fit between the chosen strategy and the development of the project, as well as the integration of various communication tools.

Innovation/creativity – did the applying communications team pursue new technical or strategic methods? Evaluating the creativity of the project both in concept and implementation.

Implementation – assessing the continuity and quality of communication or dialogue with the target group(s) as well as the management and internal organisation of the project.

Evaluation – considering the results of the project in relation to the stated targets as well as the resources used in working towards achieving the results.

How are the applications evaluated?

After the application deadline, the jury reviews all submissions online and determines a shortlist of three nominees. The nominees will be informed at the end of April 2019.

The three finalists shortlisted for the title of the Young Communicators of the Year will be invited to join the European Communication Summit on 23 and 24 May 2019 at the Radialsystem V in Berlin.

All nominees will be asked to present their projects in a 3 minute pitch in front of an experienced audience of in-house communicators on 23 May who will vote for the winner through applauding, which will be measured by the applause-meter. The young communicator receiving the biggest applause will be directly honoured with the European Communication Award.

When will the shortlist be announced?

The shortlist will be published at the beginning of May 2019. The nominees will be informed after the jury has evaluated all entries.

What is the fee?

Submission to the European Communication Award is free of charge.

When will the winners be announced?

The final winners will be announced at the European Communication Summit in Berlin on 23 May 2019.

Winners
European Communication Award

YOUNG COMMUNICATOR OF THE YEAR 2018

Claire Georges , Press Officer at Europol

– EU Most Wanted ‘Wish You Were Here’ Summer Campaign 

In a bid to track down some of Europe’s most dangerous criminals, Europol launched in August 2017 a series of cheeky ‘wish you were here’ postcards addressed to them. This campaign, combining traditional and digital engagement techniques, gained international traction with over 2 000 articles published on it, including in AFP, BBC, The Guardian, Zeit and El Pais.

The website had over 1 million page views in one week, with over 88 000 unique visitors on day of the launch (on an average day, this is less than 1 000). Europol became a trending topic on Twitter in Belgium. As a result of this (social) media buzz, 3 dangerous fugitives were arrested. the EU Most Wanted had over 1 million page views in one week, leading to the arrest of three fugitives featured in this campaign.

European Communication Award

2017 Communications Team of the Year “Company” Shell Netherlands

Shell Netherlands – Full speed ahead! Accelerating the Energy Transition in The Netherlands

Shell NL developed a bold strategy focused on shared purpose: The acceleration of the energy transition to meet climate goals and boost economic opportunities for NL. Shell revamped all its channels and worked with 80 societal partners to realise this purpose. It initiated an unexpected Energy Transition Coalition and launched a successful program to promote science education and entrepreneurship.

European Communication Award

2017  Communications Team of the Year “Non-Profit Organisation”  Campaign: Access to Intensive Care Units

International Charity Fund “Tabletochki” represented the various partners that were involved in the campaign. The award honors the entire team behind this beautiful campaign. “Access to Intensive Care Units” has drawn attention of the Ukrainian society to a problem of lack of access to intensive care in hospitals all over the country and raised the awareness of Ukrainian citizens about their rights. Now Ukrainian intensive care units are open and friendly for visitors, and free access is ensured at the legislative level.

European Communication Award

2017 Young Communicator of the Year Anisa Missaghi, pladis (formally United Biscuits)

Anisa Missaghi, Corporate Communications Lead – UK & Ireland at pladis (formally United Biscuits) 
– How United Biscuits’ Carlisle factory overcame the devastation of Storm Desmond and ended the biscuit crisis –

Crisis management creating reactive & proactive communications globally, for media & employees following flooding at factory producing the nations favourite biscuits. When production resumed we harnessed media interest to announce ‘Biscuits are Back’ with live broadcast exclusives with ITV and BBC & press engagement driving further coverage including 28 radio interviews with Manufacturing Director.

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