Phil Riggins

Phil founded the Brand & Reputation Collective (the BRC) after more than 25 years helping understand and manage some of the world’s most well-known and complicated brands. He believes the strongest organisations recognise emotional engagement and brand credibility are just as important to internal and external stakeholders as they are to customers. No matter what audience we want to support us, they are people first. Complicated, well-intentioned and not always rational people. Phil has created or co-created a variety of approaches to successful stakeholder engagement and reputation management. He regularly publishes and speaks about corporate communications strategy, corporate reputation, and brand management, and is passionate about the importance of respectful, active listening to good communications. Prior to creating the BRC, Phil worked at senior levels with the world’s leading communications agencies, including as a Partner at the Brunswick Group, as well as Weber Shandwick, and APCO Worldwide. When it comes to developing internal communications strategies and campaigns, Phil has worked across sectors and around the world for organisations such as Access Bank, Airbus, Aliaxis, APICORP, Danone, EUFIC, Eversholt Rail, Google, ICAEW, Inditex, Kraft, METRO CC, National Bank of Abu Dhabi, Novartis, Nyrstar, Pfizer, PineBridge, Renault-Nissan, SAB Miller, Schroders, Servier, the US Department of State, World Federation of Advertisers (WFA), and Zurich.