The European Communication Monitor (ECM) was organised for the sixth consecutive time in 2012. By now, the annual survey has developed into the most comprehensive research into communication management and public relations worldwide with 2,185 participating professionals from 42 countries in 2012.Each year the ECM improves the understanding of the professional practice of communication in Europe and monitors trends in strategic communication to analyse the changing framework for the profession.

The study is conducted by a group of professors from 11 renowned universities across Europe, led by Professor Ansgar Zerfass from the University of Leipzig in Germany.

It is organised by the European Public Relations Education and Research Association (EUPRERA), the European Association of Communication Directors (EACD) and Communication Director magazine.