Rui Veras, EACD Board Member, and Marketing and Communication Manager at TotalEnergies Corbion.

Currently more than half of the world’s population uses the social media. 58% according to a report from Datareportal in partnership with We Are Social and Hootsuite. That is 4.62 billion people, who spend an average of 2 hours and 27 minutes per day browsing.

This is reason enough to understand social media and more so, how the almighty algorithm works. As communicators we need to optimize our time and include some important tactics in our strategies. Below is a collection of best practices freshly picked from the internet garden, as to how best to use social media platforms’ LinkedIn and Twitter to increase exposure and reach out.

LinkedIN, Get the conversation going!

Placing a call to action in each post to is good to generate engagement. It is advised to publish on Tuesday and Thursday morning for increased exposure.

Hashtags are important, very much so. Go big & broad with 2 related hashtags and use 1 niche hashtag – for example: #socialmedia #communication #EACDspirit  (this last one is our EACD nice hashtag that got us trending on twitter during our Summit in Berlin in 2019). General hashtag best practice:

  • Use 3 hashtags # and not to exceed 10 (considered spam) – less than 3 the reach of your post loses 40%, more than 5 = -20%.
  • Using the same hashtag across posts increases the…

EACD Members can read the full article here.