The largest international poll on communications trends

The European Association of Communication Directors (EACD) and the European Public Relations Education and Research Association (EUPERRA) have launched their annual poll on the status and future of strategic communication and PR. Communication professionals across Europe are invited to participate in the survey, which is available at 1st February – 6th March .

The European Communication Monitor, now in its 15th year, addresses highly debated topics such as digitalisation and digital infrastructures in communications, video conferencing and virtual events, as well as future roles of communication practitioners and strategic issues in the profession. The survey will identify characteristics of excellent communication departments and explore commonalities and differences across Europe. Country-to-country comparisons and benchmarks of different types of organisations (private and joint-stock companies, non-profit, governmental, agencies, etc.) will make the results relevant for everybody in the field.

Participants will be able to answer these and many other topics and share their experiences to build a concise picture of the growing discipline. All participants are entitled to receive the full report for free and can enter a prize draw for 10 top-rated JBL Headphones (Tune 500BT Bluetooth with microphone for videocalls or music) – a must-have gadget.

With more than 20,000 participants from over 40 countries to date, the annual European Communication Monitor is the largest empirical study in communication management and public relations worldwide. The study is undertaken for scientific purposes. Participants will remain anonymous. Results will be presented in an EACD webinar in May 2021 and at conferences worldwide thereafter.



Kim Larsen, President

Angela Howarth, Board Member

European Association of Communication Directors


Prof. Dr. Ansgar Zerfass, Lead Researcher

European Public Relations Education and Research Association

[email protected]