Studies

These studies are conducted in cooperation with different universities and aim at analysing certain aspects of the profession…

These studies are conducted in cooperation with different universities and aim at analyzing certain aspects of the profession and examine questions that today’s communicators are facing in a European and wider international context.

The EACD supports the following research projects:

European Communication Monitor

The European Communications Monitor is an international research initiative conducted by the European Public Relations Education and Research Association (EUPRERA), in partnership with EACD.

The study is conducted with the aim to stimulate and promote the knowledge and practice of communication management in Europe. The study monitors trends in communication management and analyses impacts of global dynamics and media occurrences on communication departments and agencies. Moreover, it identifies major strategic issues, fields of practice and instruments. Specific topics, such as indicators of excellence and power, effects of social media, leadership styles, job satisfaction or salaries, are discussed in detail. Means of empirical social research methods and statistical computation are used to analyse the mass amount of data collected.

European Communication Monitor 2019

European Communication Monitor 2019

The 2019 Monitor surveyed 46 countries producing the following highlights:

  •  Communication practitioners experience a low level of trust in their profession, but feel confident on a personal level with their colleagues, bosses, clients and audiences
  •  External experts and top management are rated as the most trusted organisational advocates with marketing/sales and communications lagging behind
  • Artificial Intelligence is expected to impact the profession, but communication practitioners lack competencies and experience
  • Sponsored content is frequently used by every second organisation in Europe
  • There are significant differences between countries, as well as companies and non-profits across Europe
The full report is available for free download at www.communicationmonitor.eu.

European Communication Monitor 2018

European Communication Monitor 2018

Besides key trends like fake news, the ECM 2018 survey explores communications’ contributions to organisational success as well as the work environment for communication professionals in Europe. Work engagement and stress, job satisfaction and its drivers as well as the status of leadership in communication units are explored.

Moreover, the longitudinal development of  strategic issues in the field, and characteristics of excellence are in the focus of the 12th edition. The European Communication Monitor 2018 is based on almost 3,100 communication professionals in 48 countries. Detailed analyses are available for 22 countries and different types of organisations (companies, non-profits, governmental, agencies).

View the full report and video here.

European Communication Monitor 2017

European Communication Monitor 2017

The 2017 survey explores trends like visualisation, social bots, and benchmarking in strategic communication. Other topics covered by the largest study on strategic communication and public relations (PR) worldwide are the consequences of hypermodernity for communications, its contribution to organisational success, the longitudinal development of communication channels, strategic issues in the field, and characteristics of excellence.

The European Communication Monitor 2017 is based on responses from 3,387 communication professionals in 50 countries. Detailed analyses are available for 20 countries and different types of organisations (companies, non-profits, governmental, agencies).

Access the full report and video here.

European Communication Monitor 2016

European Communication Monitor 2016

The European Communication Monitor survey on the status quo and trends of communication management across Europe is jointly organised by the European Public Relations Education and Research Association (EUPRERA) and the European Association of Communication Directors (EACD). Supported by PRIME Research, a global leader in strategic communication research, the international survey is based on replies from 2,710 communication professionals in 43 countries.

A research group of professors from leading universities across the continent, led by Professor Ansgar Zerfass, has conducted the research for the tenth year running. It is recognised as the largest study in the field of strategic communication worldwide.

A PDF report with full results as well as a video featuring highlights from the study is available at www.communicationmonitor.eu

European Communication Monitor 2015

European Communication Monitor 2015

The European Communication Monitor survey on the status quo and trends of communication management across Europe is jointly organised by the European Public Relations Education and Research Association (EUPRERA) and the European Association of Communication Directors (EACD). Supported by PRIME Research International, a global leader in strategic communication research, the international survey is based on replies from 2,253 communication professionals in 41 countries.

A research group of professors from leading universities across the continent, led by Professor Ansgar Zerfass, has conducted the research for the ninth year running. It is widely recognised as the largest study in the field of strategic communication worldwide. This year's survey focusses on value contribution, listening strategies, measurement and excellent communication. A free PDF report with full results as well as a video featuring highlights from the study is available at www.communicationmonitor.eu

Survey: European Communication Monitor 2014

Survey: European Communication Monitor 2014

The European Communication Monitor survey on the status quo and trends of communication management across Europe is jointly organised by the European Public Relations Education and Research Association (EUPRERA) and the European Association of Communication Directors (EACD). Sponsored by the global communication firm Ketchum, the international survey is based on replies from 2,777 communication professionals in 42 countries.

A research group of professors from leading universities, led by Professor Ansgar Zerfass, has conducted the research for the eighth time in a row. It is widely recognized as the largest study in the field of strategic communication worldwide. A free PDF report with full results as well as a YouTube video with the most important highlights is available at www.communicationmonitor.eu

Survey: European Communication Monitor 2013

Survey: European Communication Monitor 2013

The European Communication Monitor survey on the status quo and trends of communication management across Europe is jointly organised by the European Public Relations Education and Research Association (EUPRERA) and the European Association of Communication Directors (EACD). Sponsored by the global communication firm Ketchum, the international survey is based on replies from 2,710 communication professionals in 43 countries.

A research group of professors from 11 leading universities, led by Professor Ansgar Zerfass, has conducted the research for the seventh time in a row. It is widely recognized as the largest study in the field of strategic communication worldwide. A free PDF report with full results as well as a YouTube video with the most important highlights is available at www.communicationmonitor.eu

Survey: European Communication Monitor 2012

Survey: European Communication Monitor 2012

The European Communication Monitor (ECM) was organised for the sixth consecutive time in 2012. By now, the annual survey has developed into the most comprehensive research into communication management and public relations worldwide with 2,185 participating professionals from 42 countries in 2012.Each year the ECM improves the understanding of the professional practice of communication in Europe and monitors trends in strategic communication to analyse the changing framework for the profession.

The study is conducted by a group of professors from 11 renowned universities across Europe, led by Professor Ansgar Zerfass from the University of Leipzig in Germany.

It is organised by the European Public Relations Education and Research Association (EUPRERA), the European Association of Communication Directors (EACD) and Communication Director magazine.

Survey: European Communication Monitor 2011

Survey: European Communication Monitor 2011

The European Communication Monitor 2011, which provides in-depth analyses of trends and developments in communications, is the largest international survey of communications professionals of its kind across Europe.

Now in its fifth year, the study is run by professors from 11 renowned universities within the framework of European Public Relations Education and Research Association (EUPRERA), together with the European Association of Communication Directors (EACD) and Communication Director magazine.

The findings are based on replies from 2,209 participants from 43 European countries which were obtained during March 2011.

Survey: European Communication Monitor 2010

Survey: European Communication Monitor 2010

The European Communication Monitor 2010 was run in cooperation with EUPRERA and Communication Director Magazine, and collated the data collected from nearly 2,000 PR professionals from across 46 countries in March 2010.

It answers the most pressing questions within the communications field, and compares the figures obtained with those over the past years to create a picture of how the European communications industry has developed, as well as projections for how it will continue to develop over the coming years.

Ecopsi

European Communication Professionals Skills & Innovation Programme (Ecopsi)

Studies

The European Communication Professionals Skills and Innovation Programme (ECOPSI) findings reveal that there are numerous opportunities for deeper and on-going professional training and development to support the practice in moving away from an on-the-job learning approach towards knowledge acquisition and development. To address this shift, the ECOPSI research team used the findings on communication practitioner roles across Europe and developed the Portal for Advancing Communication Education (P4ACE) and a self-diagnostic tool called P4ACE.

The Portal (for) Advancing Communication Expertise is a new communication competencies diagnostic tool dedicated to supporting continuing professional development for communication practitioners in Europe. The portal allows you to:

  • Learn about the essential competencies needed in the workplace
  • Read case studies of real communication practitioners who talk about the competencies needed in today’s changing work place
  • Evaluate your competencies through the unique P4ACE assessment tool
  • Explore ways to develop your competencies within select regions in Europe

The Portal (for) Advancing Communication Expertise supports individual practitioners in benchmarking their current knowledge, skills and personal attributes.

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Studies

Along with a research consortium of six leading universities, the EACD is a partner of the European Communication Professionals Skills and Innovation Programme (ECOPSI), a European funded project which aims to map and evaluate the current and future communication management skills of practitioners across Europe.

The context for this project is a communication sector in Europe which has grown and developed significantly over the last 20 years. This expansion has been influenced by political, economic and cultural shifts which have seen profit and non-profit organisations equally recognize the role and significance of communication in achieving organisational goals. These include managing reputation and image as key assets of organisations.

The ECOPSI project aims to map and understand the actions and activities of communicators specifically in this European landscape to build knowledge and understanding of what they do but also what skills and knowledge they need to develop to have a shared meaning and understanding of the practice.  The programme maps and evaluates the current and future communication management skills of practitioners across Europe and fills a competency, skills and knowledge gap in the field of professional communication management by providing open source information resources for communication practitioner skills diagnosis and development.

Infographics and other information are freely available on the ECOPSI website.

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C-Suite

The Chief Communication Officer & The C-Suite

Studies

The European Association of Communication Directors is supporting a research project examining the membership of communication professionals in executive committees.

Our role as Chief Communication Officers (CCO) is constantly evolving. We know that we have a vital role to play in strategic business decisions, particularly in recognising their impact on the corporate reputation, but the scope and outline of this role are the subjects of debate. What is our place in the overall organisational structure? What are the full range of responsibilities expected of us? Do we need a seat at the executive table to carry out these duties? These questions and more pressing concerns were addressed in our latest study “The Chief Communication Officer and the C-Suite”.

To explore these questions, the EACD collaborated with two expert partners: the leading communication research institution The Amsterdam School of Communication Research and Russell Reynolds Associates, who as an assessment and recruitment specialist is ideally placed to offer and collect insights into the evolving position requirements of CCOs.

Together, we looked at both quantitative and qualitative data and interviewed leading HR heads and CEOs to get their insights into the roles and responsibilities of today’s CCO.

This report is a summary of the initial results of this project: The Chief Communications Officer and the C-Suite

We will continue to explore this topic over the coming years, and we welcome this opportunity to embark on a fruitful debate with our members  about the future of executive communicators and their changing role.

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