We are happy to announce the next regional event in Vilinus in cooperation with the Lithuanian PR Association on how to build your own measurement matrix.

The media landscape has changed, PR & Comms have changed. But what about your approach to measurement? Do you still measure the volume, number of clips, publications, is your focus still on quantitative metrics? It’s time for another solution. But how? Understand the importance of this critical topic and learn the approach that will work in your organisation regardless of size, complexity or budget. Join us at this regional event organized by the EACD and the LT PR Association and get useful insights that you can apply in your daily work by our expert Richard Bagnall, Chairman of AMEC (International Association for the Measurement and Evaluation of Communication).

Meet your speaker:

Richard Bagnall

Since starting his PR career in the late 80s, Richard has spent 25 years building and running some of the world’s largest and most successful communications measurement companies, including Metrica, Gorkana and Prime Research. In addition to providing senior counsel on communications effectiveness, Richard is the chairman of AMEC – the International Association for the Measurement and Evaluation of Communications.

LinkedIn: www.linkedin.com/in/richardbagnall

The event is free of charge but please register using the form below as places are limited. If you have any further questions, please don’t hesitate to contact us.

Lina Jakučionienė, our regional coordinator, is looking forward to welcoming you soon!