This webinar on the Climathon campaign will be hosted by Kelsey Hunter, Corporate communications Manager at Climate-KIC and finalist of this year’s European Young Communicator Award.

Climathon – building a movement

The Climathon movement’s 24-hour climate change hackathon is organised simultaneously in major cities around the world. Climathon attracts innovators, entrepreneurs, students and professionals to create innovative solutions to climate change challenges in cities. Climathon was founded in 2015 in the run up to the historic Paris climate negotiations and has grown tremendously since. The Climathon movement wants to encourage more innovators across the globe to drive climate action. Climathon has grown from 19 to 59 cities in 2016, operating across 6 continents, creating over 2330 ideas and reaching 16.8 million people worldwide last year. Climathon is on target to double again to over 110 cities in 2017.

The Climathon campaign delves into how to effectively turn an event into a social movement, utilising tools like social media, live broadcasting, and endorsers to increase visibility and drive a movement worldwide.

Sub-topics that will be discussed with Kelsey include:

  • Global campaign
  • Audience engagement
  • Social media tools
  • Live broadcasting
  • Using endorsers/influencers

About the speaker: As Climate-KIC’s Corporate communications Manager, Kelsey Hunter works globally, and across Europe implementing strong communications strategy and campaigns to create movements of change. Her work on Climathon, the world’s largest climate action hackathon, has won the Guardian Sustainability Award for communicating sustainability and finalist in EACD Young Communicator of the Year Award. She also manages brand and marketing for Climate-KIC’s European presence. Kelsey has previous experience in working agency-side in her native New Zealand, building strong strategic communications for clients.

Participants will have the chance to ask their questions to Kelsey following the presentation.The session will run on the platform Adobe Connect.

This webinar is free of charge compliments of the EACD but please register to receive the login link.