Webinar

EACD Webinar | Data-Driven Reputation Management: How Leading Companies Organize It – and Why Ratings Must Be Part of It
Stakeholders judge you in real time – and the rise of AI amplifies both risk and opportunity. Join us to see how leading companies structure a stakeholder intelligence suite to measure, manage, and move reputation. Learn where ratings fit, how to avoid vanity metrics, and how to align comms, marketing, HR, and sustainability around a single scorecard. With insights from Shahar Silbershatz, CEO & Co-founder, Caliber, and applied tactics from Steffen Rufenach, Founder & CEO, R.A.T.E. – The Rating Experts, you’ll leave with ready-to-use frameworks and practical tips for day-to-day management.
Steffen Rufenach, CEO, R.A.T.E. GmbH – “The Rating Experts”
Steffen Rufenach is CEO of R.A.T.E. GmbH, a specialist strategy consultancy headquartered in Cologne, Germany, advising multinational clients across EMEA. He and his team help large corporates improve performance in corporate rankings and ESG ratings, manage sustainability performance, and measure and enhance communications impact. Steffen teaches communication performance management at the University of Applied Sciences Hannover and is a member of the Expert Circle at the Center for Corporate Reporting in Zurich. He is a recognized figure in the evolving field of ESG ratings and sustainability strategy.
Shahar Silbershatz,CEO & Co-founder, Caliber
Shahar Silbershatz is the CEO and co-founder of Caliber, the Copenhagen-based stakeholder intelligence platform that helps organizations build stronger, more trusted relationships with the people who shape their success. With more than 20 years of experience in leading consultancies across New York, London, and Copenhagen, he has advised many of the world’s largest companies on marketing, communications, business strategy, and stakeholder relations. His insights on brand, reputation, and stakeholder intelligence have appeared in outlets such as CNBC, CNN, the Financial Times, Fortune, and Reuters.

