* Registration for this event is now closed *

Time: 11.00 to 13.00 CET
Venue: General Electric, Via Melchiorre Gioia 26 Milano

We are delighted to announce our upcoming EACD Coaching Day in cooperation with Storyfactory in Milan.

Today we live a paradox: although the narrative approach for brands is increasing in importance, messages are coming to the end of their life cycle and disappearing quicker than ever before. Stories are powerful, but what about when opposing narratives threaten and push them into the transmedia ecosystem? Here we need some guidance.

Claudio Branca, Innovation Manager & Partner of Storyfactory will be our expert coach. His expertise spans from narrative, media and transmedia strategy to the development of innovative experiences through storytelling and interaction among traditional and digital media, people, objects and physical spaces.

The session will be co-hosted by Marco Magli, Head of Media & External Relations at Avio Aero (General Electric) and EACD Coordinator in Italy.

The event will be free of charge compliments of the EACD, General Electric and Storyfactory.

Please note that the event will be held in Italian and is limited to 30 people. If you have any questions, please don’t hesitate to contact us at [email protected]