This event will focus on the topic of “Corporate responsibility in a digital world”. Driven by extensive societal and socio-political changes as well as evolving technology, the landscape of communications and corporate responsibility (CR) is constantly changing. Social purposes and a company’s responsibility as well as responsible business practices are an increasingly important parameter – in society, when high potentials select their future employer and in regards to global movements and environmental issues. CR clearly goes beyond fact-based reporting and cannot take root or flourish externally without a clear internal anchorage. But what is the communications professionals’ role in this discourse? And which challenges as well as opportunities does the digital age bring along?

We are happy to announce our expert speakers:

Minna Aila, Vice President, Corporate Affairs at Nokia

Minna Aila has over ten years of experience in sustainability work in different business sectors, including three listed global companies. Minna is currently Vice President, Corporate Affairs, at Nokia, where she is responsible for communications, corporate responsibility and government relations. Prior to Nokia, Minna worked as Senior Vice President, Marketing, Communications and Corporate Responsibility at Outotec. Before joining Outotec, she worked as Head of Communications at the Federation of Finnish Financial Services. In 2003-09, Minna was a Director at Elcoteq SE, responsible for global communications, investor relations, corporate responsibility and corporate relations. Before that, she was employed by the European Commission for 10 years, serving various Directorate-Generals.

Atte Palomäki, Executive Vice President Communications & Branding at Wärtsilä

Atte Palomäki is responsible for integrated corporate communications and marketing communications, brand management as well as  investor relations in Wärtsilä, the global leader in lifecycle power solutions. Before taking his current position in March 2008, Atte was Group Chief Press Officer of Nordea Bank AB. Prior to that he had an extensive career as a journalist, both in television and print media in Finland. Palomäki is a graduate in political sciences from the Helsinki University.

Arja Suominen, SVP Communications and Corporate Responsibility at Finnair

Arja Suominen has held several communications leadership position in the Finnish telecommunications industry since 1986 when she started her communications career at Nokia. After a long and distinguished career at Nokia she transferred 2011 to Finnair where she is in charge of the Communications and CR unit if the company. In addition, Arja actively promotes Finnish education and culture: she currently serves as chairman of the Board of Helsinki University Alumni association and as a vice-chair of the board of Savonlinna Opera festivals. Last but not least, Arja is strongly committed to the work of EACD as one of its founding members and vice chair of the EACD board in 2006 – 2011.

Moderator: Markku Herrala, Director, Stakeholder Relations at UPM Plywood

Markku Herrala heads the Stakeholder Relations function at UPM Plywood, one of UPM Corporation’s business areas. His responsibilities span from internal and external communications to corporate responsibility and public affairs topics. In addition to his day job, Markku is a Member of the Board of CEI-Bois, the European Confederation of Woodworking Industries. Prior to joining UPM in 2000, he worked for Metso Corporation and one of its predecessor companies developing their early online services. Before that, Markku worked as a private entrepreneur offering online, advertising and promotion services.

Agenda: 17.00-20.30 (doors open at 16.30)

  • Welcome and registration
  • Welcome by Marjut Joensuu, Director at The Finnish Real Estate Management Federation and EACD Ambassador | regional lead of Finland
  • Keynote by Minna Aila: Continuous transformation – Nokia’s way forward
  • Keynote by Atte Palomäki: Insights into how Wärtsilä handled the recent crisis situation of engine test deviations
  • Keynote by Arja Suominen: Finnair & today’s CR trends of the aviation industry
    Finnair has a long track record in environmental management. For example, it published its first environmental report already in 1997 and its first GRI-based CR report in 2008. Its sustainability activities have resulted in several recognitions and positively contributed to Finnair’s corporate image (here’s a recent example: http://www.goodnewsfinland.com/uk-study-finnair-cleanest-airline). However, in today’s world it is no longer enough to focus on environmental responsibility aspect only. It is increasingly important that also airlines further develop social and financial responsibility elements of their CR work. As a responsible world citizen, Finnair targets for sustainable growth. The company believes that including sustainability in all elements of its operations is essential. Without these elements, Finnair would not have a license to grow and operate. Finnair aims to minimize its environmental impacts in all areas while providing clear social and economic benefits to the societies it is present in. The power talk will present a couple of examples of Finnair’s recent projects.
  • Panel discussion moderated by Markku Herrala
  • Networking reception including snacks and drinks

The event will be held at Wärtsilä Oyj Abp, John Stenbergin ranta 2, 00530 Helsinki – Finland. The meeting will be free of charge compliments of the EACD and Wärtsilä. Should you have any questions, please don’t hesitate to contact us at [email protected].

We are looking forward to celebrating with you in Helsinki in August!