This event will focus on the following topic: The future-oriented communications function. The change of our society’s information consumption system calls for melting borders between old-fashion defined communication departments like PR and marketing as well as HR with phenomena like branded journalism, native advertising and content marketing. Therefore, we as communicators need to rethink our scope of duties as well as our skills set.

We are happy to announce our expert speakers:

Judith Magyar, Director Strategic Content Development at SAP

Judith is a member of the SAP Global Content team, responsible for developing and producing corporate content using a disruptive, digital approach to communication. The team’s mission is to become a truly 21st century newsroom.  Previously, she managed integrated communications for various SAP leaders including Executive Board members and regional presidents. An American based at the company’s headquarters in Walldorf, Germany, Judith grew up in Brazil and frequently visits family in Budapest. Judith blogs on a variety of topics such as disruptive technology and strategic communications.

Milena Filcheva, PR & Marketing Director Balkans at FOX International Channels Bulgaria & Balkans

Milena heads the Marketing and PR effective practices of FIC Balkans across Croatia, Serbia, Bulgaria and Slovenia sind 2010 – developing the PR and Marketing team, planning and executing the marketing and communications strategy to drive awareness, reach and viewing of FIC’s brands – Fox, Fox Life, Fox Crime, National Geographic Channel, Nat Geo Wild, 24Kitchen and Fox Movies. She is responsible for all media investments and relations that ensure brand consistency and exposure, for the new business development (Internet, Mobile, SM), sponsored or social campaigns and events. Author of more than 20 documentaries, moderator of NEM2014, guest lecturer at New Bulgarian University, Member of the European Association of the Communication Directors, awarded with Silver BAPRA BRIGHT AWARD 2015, Golden EFFIE Award 2012, etc.

Philippe Borremans, Strategy Director at PR Media

Philippe Borremans is a communications professional with more than 20 years experience in both internal and external communications, crisis communications, online reputation management and media relations. His career started at Porter Novelli as a Public Relations Consultant in Brussels and continued at IBM as PR Manager with national and EMEA level responsibilities for 10 years. A specialist in issues/crisis management and online PR, he was appointed as one of the first Chief Social Media Officers in Europe with a direct reporting line to the CEO of the international Van Marcke Trading Group. Based in Casablanca, Morocco – Philippe is currently ​Strategy Director at the PR Media Group and actively develops new ways of working (Agile/Lean for Communications) as well as new products and services (corporate podcasting, storytelling, online crisis communications etc…) for the agency across the Maghreb region & the African continent​. Philippe is a certified trainer (CEVORA) and teaches Corporate Communications courses at l’Institut Supérieure de Commerce et d’Administration des Entreprises (ISCAE) and the International University of Casablanca.


16:00 – 16:30      Registration and welcome

16:30 – 16:35      Welcome by our EACD Ambassador and regional lead of Bulgaria, Vanya Babanin

16:35 – 16:45      Keynote speech by Philippe Borremans: Corporate Podcasting

16:45 – 16:55      Keynote speech by Judith Magyar: Broadcast journalism meets corporate communications

16:55 – 17:05      Keynote speech by Milena Filcheva: Branded Entertainment

17:05 – 18:00      Panel discussion moderated by Vanya Babanin

18:00 – 19:00     Networking

The event will be held at the National Palace of Culture – Congress Centre, 1 Bulgaria Square, 1414 Sofia, Bulgaria. The meeting will be free of charge compliments of the EACD and the National Palace of Culture.

Should you have any questions, please don’t hesitate to contact us at [email protected].

We are looking forward to celebrating with you in Sofia in June!