Join us for the “Powering Up Communities” event, hosted by Vanya Babanin, EACD Country Lead for Bulgaria. Gain insights from Georgi Malchev, Managing Partner at Xplora, known for his digital expertise and teaching roles at American University in Bulgaria and New Bulgarian University. Explore Web3’s community engagement opportunities with blockchain communications consultant Mia Agova. Participating as well is Miroslava Staneva, a seasoned marketing and communications professional with a strong background in B2C, having worked for leading companies such as eMAG, Coca-Cola, and Lidl. Moderated by Lilyana Zagorcheva, who brings clarity to complexity through art and data-driven visuals, the event promises dynamic discussions on community building and leveraging digital platforms for engaging stakeholders. Suitable for communication professionals seeking to excel in community engagement.

Reason to attend:

– Gain insights about the community management in diverse business
– Understand better the current trends in Web3 that are supposed to shape the future community engagement
– Discuss directly case studies with communication professionals

 

 

 

Speakers:

Georgi Malchev, Managing Partner of Xplora
Georgi is Managing Partner of www.xplora.bg – a leading agency for integrated digital marketing in CEE. The agency covers strategy, content, creative, performance for over 120 active clients in the regions and  globally – service industry, finance, FMCG, B2C, B2B, B2B2C. Georgi is Managing Partner as well of www.xplora.academy – a company for corporate trainings, marketing audits and consulting, and manages a platform for online video courses for digital marketing.
Georgi has over 27 years of experience in business, marketing, communications,, as well in operations management – as a manager, director, COO.

 

 

Miroslava Staneva, Brand Marketing Manager eMAG
Miroslava is a marketing and communications specialist, passionate about social responsibility with over 15 years of experience in the corporate world. She holds a master’s degree in “Advertising Management and Visual Branding”, building on a bachelor’s degree in “Public Relations” and a bachelor’s degree in “Advertising” from New Bulgarian University. Completed Strategy Execution Program at Harvard Business School Online. Before accepting the position of Brand Marketing Manager at eMAG, Miroslava was part of the marketing and communication departments of Lidl Bulgaria, patisserie chain “Nedelya” and The Coca-Cola Company. She describes herself as a radiant but persistent professional who believes that communication and brands should add value. Miroslava is skilled in strategic planning with a focus on results and new marketing approaches.

 

 

Mia Agova,  Independent communications consultant
Mia has led the communications for key players and start-up projects in the blockchain space since 2020, working in decentralised finance, NFTs, gaming, and just about anything in between. She believes Web3 can redefine human agency: how we interact with the world and what we gain from these interactions, and is committed to bridging the gap between this brave new world and Web2. Her comms career prior to joining the Web3 space spans over a decade to include PR and marcomms roles at agencies and in-house, and has taken her from London, to Dubai, and back to her hometown Sofia, where – true to the decentralised spirit of her current industry – she works remotely and independently. Her clients over the years have included General Motors, Bentley, Samsung, and the Abu Dhabi Golf Championship.

 

 

Moderator:

Lilyana Zagorcheva, PhD, Aretera Regional Director and InfoGraffiti Managing Partner
Lilyana has more than 20 years of experience in public policy, stakeholder engagement, conflict/crisis management and corporate communications and market entry support. Her sectoral experience covers sustained C-suite level counsel on all aspects of stakeholder management and dialogue for a long list of multinational corporations in the energy, finance, IT and pharma and chemical industries. She is also a founder and Managing partner of InfoGraffiti, a studio for visual communications operating globally across 4 continents.

 

 

 

Hosted by:


Vanya Babanin, EACD Country Chapter Lead for Bulgaria
Reputation and brand management senior professional, Vanya has worked for almost 20 years with brands like Mercedes-Benz, Jeep, Valvoline and others. She has consulted projects that spread throughout automotive, manufacturing, apparel, IT, virtual telecom, FMCG, bioinformatics and other industries. Vanya acts as Team Lead Corporate Communications and Language Management at Wirtgen Group. Vanya holds PhD in marketing communication and semiotics, a master’s degree in Economics and a master’s degree in PR.