The EACD offers coaching days, whereby qualified speakers offer an intensive training session, in the form of workshops, for communicators interested in learning in depth about a particular aspect of communications.

The upcoming Coaching Day, held in Vienna, will focus on litigation PR and will take place on April 21 2015 from 9:00 to 12:00 at Ecker & Partner.

“Manchmal mag es ungerecht sein, manchmal übertrieben, aber in einer Unternehmenswelt, in der die Justiz den Konzernen oft unterliegt, ist es mitunter die schärfste Waffe gegen Wirtschaftskriminalität. Es ist das Urteil der Öffentlichkeit. Manchmal wiegt dieses am schwersten.” “Die Zeit”, Ausgabe Nr. 18, 25. April 2013

That quote from the “Die Zeit” illustrates how important professional communication is when companies and managers are confronted with a legal case. And those cases have increased within the last years and will continue to do so.

The aim of this EACD Coaching Day session is to give senior communication managers insights into litigation PR and showcases. Why is litigation PR relevant? What can be achieved?

Basic rules of litigation PR

The role of the lawyer as partner and communicator

How can communication support the legal case?

Insights & Discussion

Who is this for?

This session will be useful for any senior communications manager in preparation for a legal crisis.

What to expect

Two senior litigation PR consultants will talk about basic rules as well as insights based on their years of experience. A high level lawyer will add to the picture with his experience in prominent cases. We expect a lot of questions and lively discussions.

We are looking forward to welcoming our the trainers:

Mag. Dietmar Ecker Dietmar Ecker is the founder and majority owner of Ecker & Partner. His extensive experience both in political communication as well as in cross-border economic projects made him a leading contact for complex communication tasks in Austria. His advice is always sought when the stakes are high. Today, Ecker & Partner is the largest communications agency in Austria, with around 30 employees. The agency’s refrences include major national industrial firms and brand product companies. Communication support and guidance for large infrastructure projects as well as image building for international institutions belong, among others, to Ecker’s skills and competencies. Ecker regularly gives guest lectures at Austrian universities of applied sciences and is also often invited as a speaker at German universities.

Mag.ª Nicole Bäck-Knapp, MSc Nicole Bäck-Knapp is Managing Partner of Ecker & Partner Öffentlichkeitsarbeit und Public Affairs GmbH. She studied international politics with a focus on Middle East. Thanks to her long experience in business, she is an expert for crises and financial communication as well as Litigation-PR and Public Affairs. Nicole is vice president of the Austrian Public Affairs Association and worked for several international clients and organizations. You can follow Nicole Bäck-Knapp on twitter (@NickyBaeck). In addition, she works as an advisor at the Institute for Mass Media and Communication Science and in the post-graduate program of Public Communication at the Werbeakademie WIFI Vienna.

RA Hon-Prof Dr Georg Schima, M.B.L.-HSG, LL.M. (Vaduz) Georg Schima studied law at the University of Vienna, obtained the academic degree of Executive Master of European and International Business Law (M.B.L.-HSG) at the University of St Gallen, Switzerland and Executive Master of Laws (LL.M.) in Company, Foundation and Trust Law at the University of Liechtenstein. He is honorary professor at the Vienna University for Economics and Business Administration and teaches corporate law and labour and employment law. Georg Schima is founding partner of Kunz Schima Wallentin Rechtsanwälte, Vienna, member of the the Executive Committee of the Vienna Bar, member of the Austrian Corporate Governance Task Force, frequently gives presentations regarding legal issues and is author of more than 100 publications in the field of labour and employment law, Directors‘ and Officers‘ liability, corporate law, corporate governance, bank and capital market law, and foundation law. These topics reflect his practical expertise as a lawyer. One can find an overview of and links to his publications at

The agenda will be as follows:

09.00 – 9.30  Welcome

09.30 – 10.00  Litigation PR – Basics and Principles

10.00 – 10.50 The role of the lawyers in the communication process

10.50 – 11.05 Coffee / tea10.05 – 11.30 Practical Insights

11.30 – 12.00 Q&As

The event will be held at Ecker & Partner Öffentlichkeitsarbeit und Public Affairs, Goldeggasse 7, 1040 Vienna, Austria. Attendance will be free of charge.  We are looking forward to welcoming you to our Coaching Day!