The EACD offers coaching days, whereby qualified speakers offer an intensive two- or three-hour training session, in the form workshops, for communicators interested in learning in depth about a particular aspect of communications. We’re delighted to announce our next Coaching Day in Ireland, which will be about “Online Video Beyond YouTube”. This event will be held on Wednesday, April 22nd, 2015 at the National Gallery of Ireland.

The aim of this EACD Coaching Day is to give senior managers an insight into how leading brands in Ireland and internationally are using new online video platforms to do data-driven marketing and cut-through creative communications.
Who is this for?
This session will be useful for all senior communications manager who are using video and film as a communication technique. What to expect?
Two senior Producers/Directors will talk about the key pillars of digital and video projects as well as insights based on their years of experience. A case study will give a vivid example and will be followed by a hands-on group exercise. We expect a lot of questions and lively discussions.
We are looking forward to welcoming our trainers:
Diarmaid Mac Mathúna, Head of Client Services, Agtel

Diarmaid leads Agtel’s digital and video projects both in Ireland and across Europe. Diarmaid’s background is as an award-winning producer/director and he’s also been named as a Sunday Independent Top 30 Business Tweeter.
Sarah Sheeran, Digital Producer/Director, Agtel

Sarah develops digital strategies for Agtel’s Irish and international clients and leads many of our video, social media and web projects. Before joining Agtel, she worked for the BBC and produced multi million hit viral videos for a top UK agency.
The agenda will be as followed:
14:00 – 14:15
Welcome14:15 – 15:15
Introduction & presentation15:15 – 16:30
Case study16:30 – 17:15
Group exercise17:15 – 17:30
Wrap-up and networking

The event will be held at the following venue: National Gallery of Ireland, Merrion Square West, Dublin 2.

We are looking forward to welcoming you to our Coaching Day!