The EACD and Jerónimo Martins are happy to announce the upcoming Coaching Day in Portugal which will take place in Oceanário de Lisboa, Parque das Nações, Lisbon, on June 3rd from 09:30am-12:30pm.

Together with you and the speakers, Rui Martins, Director de Comunicação e Relações Institucionais at Dianova and EACD Ambassador | Ragional lead of Portugal, will assess the topic “Integrating Reputation and e-Reputation Management”.

“Reputation is the echo you leave in the room, it’s what people say about you when you’re not there”, Grace Killelea. How is your brand being perceived through your walk the talk storytelling? In today’s mobile-digital world, how are you managing your integrated reputation on both online & offline levels? This is the challenge that our top notch speakers will be addressing in the 3rd Lisbon Coaching Day, sharing knowledge, tools and best practices over the issue of building Sterling Integrated Reputations.

We are happy to announce our speakers:

Pedro Tavares, CEO of OnStrategy

Master in Business Administration and Bachelor in Business Administration by Universidade Católica Portuguesa. Currently Professional Experience: OnStrategy – Partner & Founder, CEO (Brand Finance, Reputation Institute, Inventure Group Partner) > Iberia, Africa & Latin America | BOSS (Business Operational Success Systems) – Partner, Board Member | PLMM Medical Solutions – Partner, Board Member | MultiBusiness Health & Wellness – Partner, Board Member | Portugalia Restauração – Board Member | Luis Figo Foundation – Board MemberPreviously Professional Experience: Malo Group – Executive Board Member & CEO Wellness Business | Interbrand – Iberia Managing Director | Booz-Allen – Latin America Executive Director | The Coca-Cola Company – Marketing & Operations Director, Iberia Marketing Director Deputy, European Football Director | Vodafone Telecel – Marketing Director | Unilever / Jerónimo Martins – Marketing and Sales Manager | Clinica São João de Deus | Casa de Repouso São José de Camarate – Partner, Board Member | Lift Group Communication – Partner, Board Member | Catefru – Partner, Board MemberBoard Advisor: McDonalds; Delta Cafes; HSBC; RTP; Heineken / Soc. Central Cervejas e Bebidas; Museu do Pão Group; FPF | Federação Portuguesa Futebol, SCP – Sporting Clube de Portugal; SPUNP | Sports Unlimited Partners

Vincent Dutot, Ph.D, Associate Professor and Co-Head Chair D-Cube at Paris School of Business

Vincent Dutot is an associate professor and co-Head of Chair D-Cube at Paris School of Business, Paris, France. He holds a Ph.D from Laval University (Québec). His areas of research are in social media, e-reputation, IT strategy, and strategic fit, mainly for SMEs. He published in journal such as International Journal of Information Management, Corporate Reputation Review, International Business Research, International Journal of Entrepreneurship and Innovation Management or European Journal of Innovation Management and wrote a book on e-reputation. He also works as an IT consultant for SME, government and in private sector. Vincent will talk about: Social Media and e-reputation: can we still control our actions? He’ll go with 5 false ideas about digital, what happens in 60sec on the web, social media strategy and engagement, social CRM and e-reputation.

Ana Martines, Corporate Communication Director, L’Oréal Portugal

Ana Clara Martines has a degree in Business Communication at ISCEM and has a Post-graduation degree in Marketing Management at ISEG. Ana is Corporate Communication Director at L’Oréal Portugal where she began her career in marketing in 2002.


09.00 – 09.30 Registration and welcome coffee

09.30 – 11.00 Pedro Tavares: “The reputation management era”

11.00 – 11.20 Networking & Coffee-break

11.20 – 11.40 Case Study by Ana Martines

11.40 – 12.40 Prof. Vincent Dutot: “Social Media and e-reputation: can we still control our actions?”

12.40 Q&A & Wrap Up Conclusions

The event will take place at Auditório Mar da Palha, Oceanário de Lisboa, Esplanada D. Carlos I, Parque das Nações and will be free of charge compliments of the EACD and Jerónimo Martins.

If you have any questions, please don’t hesitate to contact us at [email protected].