Event

Join the discussion on how we as communicators can manage reputation during critical times!

• What does perception data tell us about the impact of economic and political events on companies’ reputations? 
• What can companies do to weather such storms and protect their reputations?
• And how does ESG factor into that? 

This talk will use stakeholder data analytics to help answer these questions.

It is a hybrid event, with a live stream from 15:00 until 16:30 CET on the virtual platform Airmeet. When registering please fill out the registration form if you plan to attend in person or online. If you decide to participate online, you will be provided with a personal link the day prior to the event.

With increasing polarisation and turmoil in an interconnected world, the opportunity for reputational risk has increased dramatically in recent years. Professional communicators must now be equipped to manage and mitigate reputational risk on a daily basis. Are your brand and your reputation sufficiently resilient to withstand the new normal? With an analytical overview and a case study that emphasizes sustainability and creativity, this EACD Denmark Hybrid event offers a fresh perspective.

Shahar Silbershatz, CEO of Caliber, a Copenhagen-based brand and reputation analytics firm, will present his views on this topic.

Mads Twomey-Madsen, SVP Global Communications & Sustainability at Pandora, will tell how Pandora has become a global sustainability leader in jewellery.

Headquartered in Copenhagen, Pandora employs 32,000 people and is the world’s largest jewellery brand. Pandora jewellery is sold in more than 100 countries through more than 6,500 points of sale, including more than 2,500 concept stores. Among its industry-leading sustainability initiatives, the company has shifted its crafting to using only recycled silver and gold, halved greenhouse gas emissions across its value chain, and launched jewellery made with lab-created diamonds. A transformative move that has received extensive attention in international media.

Bios of the speakers

• Shahar Silbershatz
  As CEO of Caliber, a Copenhagen-based brand and reputation analytics firm, Shahar helps organizations build trust by providing a mix of strategic consulting, stakeholder insights and digital solutions. He has an MBA from Columbia Business School and over 20 years of experience working at leading consultancies in New York, London and Copenhagen – advising some of the world’s largest companies in the areas of marketing, communications, business strategy and stakeholder relations. Shahar’s activity in the areas of reputation management and corporate branding extends to public speaking in industry events, publication of thought leadership and guest lecturing at academic institutions like the Danish Institute for Study Abroad, Copenhagen Business School, Quadriga University in Berlin and Erasmus University Rotterdam.

• Mads Twomey-Madsen
  Mads is SVP Global Communications & Sustainability at Pandora, the world’s largest jewellery brand. Mads has worked in the intersection of policy, media and business for 25+ years with a big focus on innovation and sustainability. He has led strategic positioning during industry transformations for mobile technology, fuel from waste, bio-agriculture, and recycled materials. Prior to joining Pandora, Mads held leading positions with Novozymes and Ericsson and as a partner and board member in strategic communications consulting. Mads holds an M.Sc in International Business from CBS.