Join the EACD Danish Chapter for a dynamic round table discussion on the present and future of LinkedIn as a critical platform for positioning companies, building reputations, and influencing policies.

We are bringing together leading voices from the Danish ecosystem, spanning both major companies and strategic consultancies, to share their insights and case studies.

An Exclusive Event, Open to All

Many events hosted by the EACD network are normally reserved for members only. However, to foster a broader discussion on this crucial topic, we are making an exception and opening this event up to everyone. If you are not a member, we strongly encourage you to sign up for an EACD membership to access future exclusive events and resources.

Featured Speakers & Policy Case Studies

 

CEO Communication: The use of LinkedIn as a stage for modern leadership by Jakob Høegh (Partner & Director, Primetime Agency).

Case: Policy Influence: Removing the phantom tax for entrepreneurs by Morten Engsbye (General Manager, Danish Bio).

Case: Healthcare system shaping: Positioning health as an investment rather than a cost by Stine Nynne Larsen (Public Affairs Manager, Roche Pharmaceuticals Denmark).

Future Trends: The future of LinkedIn as a marketplace for opinions by Jacob Holst Mouritzen (General Manager, Holst Mouritzen).

Agenda

  • 15:30 – 16:00: Welcome and mingling
  • 16:10: Presentation of panel and opening statements
  • 16:10 – 16.20: CEO communication
  • 16:20 – 16:25: Case: Removing the phantom tax for entrepreneurs
  • 16:25 – 16.30: The future of LinkedIn as a marketplace for opinions
  • 16:30 – 16:35: Case: Positioning health as an investment rather than a cost
  • 16:35 – 17:00: Open round table discussion: What does the future hold for LinkedIn as a platform for corporate affairs?
  • 17:00 – 17:30: Closing remarks and mingling

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Country Lead:


Peter Stendal, Head of Communication, Roche Pharmaceuticals Denmark

Peter is the Head of Communication for Roche Pharmaceuticals Denmark. With 20 years of experience, he has specialized in corporate communication which build brands, win trust and move market shares. Prior to Roche, Peter lead the Global Commercial Communication for the German pharma company Boehringer Ingelheim during a large merger. He worked half his career on the agency side of things and has advised numerous companies across industries and European countries. His heart beats for advancing Communications and connecting with other professionals