Companies are now expected to take a stand.
Public debate has become polarised, crises are permanent and activists use methods that are more and more sophisticated.
The old corporate talk no longer works.

This workshop, open to EACD Friends, gives communication directors practical tools to design and run influence strategies, deal with activist pressure and protect reputation. The format is hands-on, with key concepts, real cases and first-hand experience.

Module 1 : Activism and activist methods. Who activists are, what drives them, how they operate, how to manage them, and what companies can learn from their techniques.
Module 2 : The information ecosystem and permacrisis. The new information landscape, the shift from deliberative democracy to a democracy of opinion, and how to act and react in a polarised debate.
Module 3 : Corporate engagement and influence strategies. What influence is and how to earn it, why Gramsci still matters, how to get ahead of a public debate, and ten golden rules for impactful leaders.

Hosted by Marine Carrié and Quentin Thieulin, co-leads of the EACD France Chapter.
Registration (subject to approval): https://luma.com/tfla4ohf

SPEAKER

Xavier Brunschvicg – Founder, Clashman Corp

Xavier founded Clashman Corp, an agency specialised in corporate engagement and influence strategies. He has more than 20 years of experience in communications and public affairs at executive committee level. He was Director of Communications at Sciences Po, Head of External Communications and Public Relations at Lyonnaise des Eaux (SUEZ), and led communications at Fondation ARC, AbbVie France and British American Tobacco France. He started his career in agencies, where he specialised in crisis prevention and management. He now advises leaders, elected officials and organisations on image, reputation, CSR, transformation and public debate. He is a Sciences Po Paris graduate.

 

 

THANKS TO OUR PARTNERS (A → Z)

 

Clashman Corp.

The corporate engagement and influence strategy agency, bringing its Influence Builder workshop to EACD members. Visit: clashman-corp.com

 

Comet

With its portfolio of unique venues and warm hospitality, Comet is hosting EACD events in 2026 and 2027, enabling members to come together. Visit: comet-meetings.com

 

La Meilleure Prod

La Meilleure Prod specializes in content production, amplifying EACD’s messaging and event coverage across our digital channels. Visit: lameilleureprod.fr

 

 

 

WMH Project

WMH Project handles operational logistics and staffing deployment, ensuring seamless event execution and on-site team coordination. Visit: wmhproject.com