On behalf of Edelman, the EACD Netherlands country chapter is pleased to invite EACD members to join the Dutch launch of the 2024 Edelman Trust Barometer. Edelman Amsterdam has kindly offered EACD members a limited number of free seats at the event, so register now to gain insights into global, regional and local results.

The Edelman Trust Barometer is the world’s most robust exploration of trust in business, government, NGOs, and media. The 2024 edition surveyed more than 32,000 people across 28 markets at a time of profound global change – rapid, overlapping shifts in technology, geopolitics, and the health of the planet. The 2024 Edelman Trust Barometer reveals a new paradox at the heart of society. While rapid innovation promises a new era of prosperity, it also poses the risk of exacerbating trust issues, leading to further societal instability and political polarization.

With a new Dutch government forming this year, the acceptance of innovation is critical to the success of our country. Businesses operating in The Netherlands face increased pressure from financial volatility, talent shortages, and regulation. Although The Netherlands has a rich history of innovation, how can it continue to remain competitive in the EU and beyond?

Please join us for the Dutch launch of the 2024 Edelman Trust Barometer, where we will present the findings, followed by a panel discussion with esteemed experts, focusing on the path forward for business and society in The Netherlands and Europe. There will also be an opportunity for audience Q&A, followed by networking and drinks.

 

 

 

Country Lead:


Maartje Snellen,EACD Netherlands Country Chapter Lead
Maartje is a seasoned crisis management and corporate communication professional with extensive experience in mainly the food, FMCG, technology and energy industries. Before co-founding crisis management agency The New Edge, Maartje held several senior roles in crisis management and corporate communications at national, regional and global levels for companies including Shell, NAM-an ExxonMobil/Shell Joint venture-, Heineken and Burson-Marsteller. As a consultant, Maartje supported clients like Ahold Delhaize, Huawei Netherlands, Unilever, Royal Wessanen. Over her career, Maartje supported dozens of leadership teams implementing a robust crisis management capability -and in case of a crisis- a crisis management and/or communication response strategy.