Meeting your people where they are today; the end of one size fits all.

As a communications leader, you know that the traditional “one-size-fits-all” approach to employee engagement is no longer effective. But how do you tailor your leadership communication to truly resonate with a diverse, evolving workforce?

Join us on Tuesday, 13 October 2026, for an exclusive, in-person event at the Randstad Groep Nederland headquarters in Diemen, hosted by the EACD and Corien Niezing, Director Corporate Communications & Reputation at Randstad Group Netherlands.

During this inspiring afternoon, we will dive deep into the future of internal and leadership communications:

  • Leading Through Transformation: Sarah Campbell Donia (Chief Corporate Affairs Officer, Randstad NV) will join us for an interactive interview. Drawing from her vast global experience navigating high-stakes business transformations, she will share practical insights on how to inspire teams, bridge diverse cultures, and connect with people across their different life stages.
  • The Life Stages Perspective: Oscar van Mourik (Senior Behavioral Scientist, Randstad) will present his human insight-driven research on why organizations must move away from generational myths. He will introduce the five crucial life stages of employees—from the uncertain newcomer to the seasoned mentor—and demonstrate how to build actionable, targeted communication strategies for each.

Connect with fellow communications professionals, gain data-driven insights, and discover how to effectively meet your people exactly where they are today.

Practical Details

  • Accessibility information – here
  • Deadline for registration: 7 October 2026

The event is open to EACD members and friends. Please note that space is limited; registration will be on a first-come, first-served basis, with priority given to members.

Refreshments will be provided by the event host: Randstad Groep Netherlands.

REGISTER NOW

Event Agenda

16:00 – 16:30 Registration

16:30 – 16:35 Welcome by EACD

16:35 – 16:40 Movie &  welcome introduction speakers by Corien Niezing

16:40 – 16:50 Interview Sarah Campbell Donia, Chief Corporate Affairs Officer, Randstad NV

16:50 – 17.25 Presentation Oscar van Mourik, Senior Behavioral Scientist at Randstad Group Netherlands

17:25 – 17:50 Discussion

17:50 – 18.30 Networking drinks

Event Host:

 

Corien Niezing, Director Corporate Communications & Reputation Randstad Group Netherlands

 

Speakers:

 Sarah Campbell Donia, Chief Corporate Affairs Officer, Randstad NV

As Chief Corporate Affairs Officer at Randstad, the world’s #1 talent company, Sarah Cambell Donia leads the global corporate affairs function across 39 markets. With a career defined by guiding organizations through pivotal moments, including 15+ years of executive leadership at Royal Philips and rich international experience having lived across different continents, Sarah brings deep expertise in navigating M&As, global crises, and complex change to maximize impact and protect corporate reputation.

During this event, Sarah will join us for an interactive interview, drawing from a deeply global perspective to share practical insights on how to lead, inspire, and manage leadership communication during times of transformation, while effectively bridging diverse cultures and connecting with people across different life stages.

She is committed to the growth of the communication profession, serving as a Board Member and NL Chapter Chair for the Page Society, the world’s leading senior communications association.

Oscar van Mourik, Senior Behavioral Scientist at Randstad Group Netherlands

Oscar van Mourik is Senior Behavioral Scientist at Randstad, specializing in converting labor market trends and talent drivers into strategic, data-driven insights. Holding a PhD in Philosophy and a degree in Human Resources, alongside a background as an academic researcher at Vrije Universiteit, he empowers teams from recruitment to the C-suite. As a thought leader, Oscar is frequently asked to present his human insight-driven research. During this event, he will share his latest findings on the ‘life stages perspective’. He will demonstrate why we need to move away from generational thinking and how organizations can communicate much more effectively by responding to the five crucial life stages of employees—from the uncertain newcomer to the seasoned mentor.

Country Lead:

A woman with long, wavy hair smiles in a circular frame, wearing a black top against a neutral background.


Maartje Snellen, Partner, FGS Global

Maartje is a seasoned crisis management and corporate communication professional with extensive experience in mainly the food, FMCG, technology and energy industries. Before joining FGS Global as a partner, she co-founded crisis management agency The New Edge. Maartje held several senior roles in crisis management and corporate communications at national, regional and global levels for companies including Shell, NAM-an ExxonMobil/Shell Joint venture-, Heineken and Burson-Marsteller. As a consultant, Maartje supported clients like Ahold Delhaize, Huawei Netherlands, Unilever, Royal Wessanen, McCain Foods Europe, Air Products, Johnson & Johnson, PetroCanada and Wintershall. Over her career, Maartje supported dozens of leadership teams implementing a robust crisis management capability -and in case of a crisis- a crisis management and/or communication response strategy.

Maartje lived in the Middle East with her family for more than five years.

Country Coordinators:

Elvira Luykx, Founder & Consultant, NORTH / EAST Communications Consulting

Elvira recently completed her role as Head of Communications Strategy, Insights, and Operations at ASML, where she worked on an interim basis. She is an experienced communications professional, with a track record in corporate affairs and communications within multinational companies, and a background in Public Affairs consultancy. In her roles at companies such as Numico (Danone), Reckitt and DSM she engaged in stakeholder dialogue, acted as a spokesperson, developed corporate positioning, and guided organisations through crises. Prior to joining ASML, she worked as an interim consultant overseeing global business transformations for FrieslandCampina and Versuni (formerly known as Philips Domestic Appliances) where she was responsible for driving communications and change.

Francine Rutgers, Co-founder/Managing Partner, Herman Rutgers Executive & Interim Search

After a career in communications on the agency side and in the corporate world, Francine decided to move into executive search in 2000. Founding Herman Rutgers Executive & Interim Search in 2008 brought the icing on the cake: entrepreneurship. The agency is specialised in executive search for top positions in corporate affairs & communications across all types of sectors and industries. The added value of having the right corporate affairs or communications professional in the right place becomes particularly clear when the organization’s reputation is under pressure. This is when board members and communications directors need to be able to rely on each other’s understanding and trust.