EACD Norway and Country Lead Cathrine Torp welcomes you to join us for our pre-Christmas social event at Sentralen in central Oslo where we will be joined by Ulrica Risberg – Director of Market & Communications at Norges Automobil Forbund (NAF). NAF currently has approximately 500,000 members and faces dramatic market changes.

With the help of business agility expert Kristoffer Ryeng from Accelerate at Iver, Risberg will share from NAF’s highly successful organisational agility project which has enabled the almost century old Norwegian automobile association to stay relevant and meet the demands of the fast-changing mobility space, before taking part in a Q&A session facilitated by EACD Board Member Dennis Larsen.

Once the NAF session is brought to a close, we invite you to join us for drinks and light seasonal refreshments.
A fantastic opportunity to meet other EACD members in Oslo and learn more about the importance of organisational agility.

 

Meet the speakers


Ulrica Risberg, Director of Market & Communications, Norges Automobil Forbund (NAF)
She has a broad marketing and communication management background a number of organisations including the IT & telecom industry, and has an educational background in international marketing, journalism and sustainable business strategy. At NAF, Ulrica is responsible for paid and unpaid communications, digital channels, CRM, the Customer Response Centre and the magazine MOTOR.

Kristoffer Ryeng, Business agility professional in Accelerate, Iver
Kristoffer has a background from enterprise architecture, technology and vocational education. By challenging established decision-making structures and giving new perspectives on leadership, he helps leaders make their organisations more adaptable and resilient, thus becoming able to solve unknown problems in an uncertain future.

 

 

Moderated by:


 Dennis Larsen, EACD Board Member
 Dennis is also a Managing Partner at ReputationInc where he leads international client projects and the Nordic operation from Oslo. He has over two decades of global experience in reputation management consulting across diverse business sectors and governmental and non-governmental segments. In addition, Dennis is a regular lecturer at business schools and partner at NORA (Nordic Alliance of Communication and Management).

 

Country Lead:


Cathrine Torp, Communication and Strategy Director, Norwegian Institute of Public Accountants
She has two decades of experience from heading up communication for companies such as The Research Counsel of Norway, Storebrand, Equinor and DNV before joining the institute in 2022. Her academic background includes Licence ès Sciences Economiques from the Université de Neuchâtel Switzerland.

 

 

 


Kindly sponsored by: