The EACD is happy to invite you to our upcoming Regional Debate in Lund on January 27, which will be co-hosted by Margareta Lantz, Corporate Communications and PR Manager at Axis Communications.
Years of hard work and efforts to build trust can be shattered in seconds when the unforeseen strikes, with even minor crises causing major damages. Any organisation – private or public – should be prepared for dealing with a crisis because it is not a question of “if”, but “when” a scandal or accident strikes. Crisis communications is a critical aspect of crisis management. It won’t stop the fire, but it can prevent it from spreading and limit the damage it causes. With this in mind, the event will feature presentations by Ulrika Mebius, Margareta Lantz and Claus Grue, Coordinator of the EACD Regional Group Sweden, who will also moderate the subsequent question and answer session.

We are delighted to announce our speakers:

Ulrika Mebius, Communications Manager, Skånetrafiken
As press- and communications manager at Skånetrafiken, which is the public transportation company of Southern Sweden, Ulrika has to be on constant alert. Being spokesperson for an organisation carrying hundreds of thousands of commuters each day has made her a household name in the media.  Ulrika is a communications professional with lots of experience from managing different types of crisis situations in both public and private organisations.

Margareta Lantz, Communications & PR Manager, Axis Communications
During the last ten years Margareta has been involved in Axis´ rapid expansion to become a worldwide market leader in surveillance cameras. A solid messaging platform, pro-active media work and readiness to deal with all kinds of crises along a fast lane to a turnover of 4, 7 billion Swedish kronor in 2013 has been essential. Margareta’s previous experience from other large corporations such as Tetra Pak and Alfa Laval has come in handy. Today Axis is an established company with clear and well structured plans for crisis management.

Claus Grue, Communications Manager, Diocese of Lund, Church of Sweden
Claus Grue is a senior communications professional and the EACD’s regional coordinator in Sweden. His current job is the Communications Director at the diocese of Lund, Church of Sweden, with his working history also including positions at Scandinavian Airlines, G4S and the public Swedish health care as well as journalistic experience. This has given Claus plenty of experience in crisis communications.

14:30 –14.40 Welcome & Introduction: Margareta Lantz & Claus Grue
14:40 –15:10 Presentation: Ulrika Mebius
15:10 –15:40 Presentation: Margareta Lantz
15:40 –16:10 Presentation: Claus Grue
16:10 –16:30 Discussion

Presentations and discussions will be held in Swedish and moderated by EACD’s regional coordinator Claus Grue.

As usual this event will be free of charge, compliments of AXIS Communications and the EACD.

This event will take place at:
Axis Communications,
Emdalavägen 14
Lund, Sweden

We look forward to welcoming you in Lund.