Event description:

Everybody is familiar with the Eurovision Song Contest, the world’s largest live music show. This year’s edition reached an audience of 166 million viewers across 37 countries, reaffirming its status as one of the world’s most powerful cultural events. But how familiar are you with the organisation — and the people — behind it that make it all happen?

The European Broadcasting Union (EBU) brings together 123 public service media organisations across 56 countries and plays a central role in trusted journalism, live news exchange, media innovation and democratic dialogue across Europe and beyond. From coordinating breaking-news coverage and major international sports broadcasts to advancing media freedom, digital verification and public service values, the EBU is far more than the Song Contest.

The EACD Swiss Chapter is absolutely delighted to invite you to an exclusive meeting and discussion with Martin Green, EBU Director of the Eurovision Song Contest, Andreas Aristodemou, EBU Director of the Olympics, Liz Corbin, EBU Director of News, and Michelle Roverelli, EBU Director of Communications, to learn how they manage the organisation across more than 50 countries and manage global media events of the biggest possible scale.

Join us for a unique opportunity for behind-the-scenes insights and a discussion among senior communication professionals.

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EACD Switzerland | Chapter Meeting at the European Broadcasting Union EBU in Geneva

Agenda

16:30-16:45: ARRIVAL AND REGISTRATION
16:45-16:55: WELCOME TO THE EBU, with Michelle Roverelli, Host & Director of Members Relations & Communication
16:55–17:30 EUROVISION NEWS & VISIT OF OUR NEWSROOM with Liz Corbin, Director of News

Exclusive tour of the EBU newsroom. Get to know the European Broadcasting Union newsroom and the Eurovision News division, one of the world’s largest collaborative news networks.

 17:40–18:00 THE EUROVISION SONG CONTEST with Martin Green, Director of the Eurovision Song Contest (Remote)

Come backstage and get exclusive views behind the scenes: What does it take in terms of communications to make the world’s largest pop music show happen?

 18:00–18:20 THE EBU & THE OLYMPIC GAMES with Andreas Aristodemou, Director of Olympics

Get insights into how the EBU manages the communications of one of its most important international sports partnerships

 18:20–18:40 ADVOCACY FOR PUBLIC MEDIA: THE PSM COMPASS  with Michelle Roverelli, Director of Member Relations & Communications

Discover how the Public Service Media (PSM) Compass, a multilingual online advocacy toolkit powered by AI, supports the EBU’s efforts to strengthen and shape the future of trusted public service media.

18:40–19:30 NETWORKING COCKTAIL  Cafeteria in the conference area on the ground floor
19:30–19:45 END OF MEETING AND DEPARTURE

EBU Representatives

Michelle Roverelli                         Director of Member Relations & Communications
Martin Green                                 Director of the Eurovision Song Contest (Online)
Liz Corbin                                       Director of News
Andreas Aristodemou                  Director of Olympics
Benjamin Steward                        Senior Communications Manager

EACD PARTICIPANTS

Axel Schafmeister                         EACD Swiss Chapter Lead – Moderator