Join us for a special EACD Netherlands networking event, hosted by Tata Steel Europe.
While Dutch steel production was under scrutiny, the company has chosen a line of communication that was unthinkable in the past. In the documentary ‘STAAL’, viewers get a look behind the scenes at Tata Steel in Wijk aan Zee. Independent broadcaster HUMAN followed the company and the local residents for four years. STAAL is about one of the biggest questions of today: how do you live together, when interests seem so diverse?

The (in-person) event is hosted by André Manning. André is Director Communications & Public Affairs (CCPA), Tata Steel Europe. Together with EACD-members and guests we will have the opportunity to closely look at this bold move in communications and its effect.

The discussion will be facilitated by André Manning and Elvira Luykx on behalf of EACD.

Prior to the event, there will be the opportunity to participate in a guided tour to learn more about the steel production in Wijk aan Zee.

Event Agenda:
14:45 Arrival participants Guided Tour (optional)
15:00 – 16:00 Guided Tour Tata Steel
16:00 Welcome & Coffee (all participants)
16:30 – 18:00 Presentation & Discussion
18:00 Networking & Drinks

 

 

 

Speaker:

André Manning, Senior Communications & Marketing Leader
He is an experienced communications leader who has worked and lived in the Netherlands, the United States, Czech Republic and Switzerland. During his career he held several communications leadership positions within Royal Philips Electronics, Booking.com and AMCOR. Since 2021 he leads the Communications and Public Affairs team of Tata Steel Nederland, a subsidiary or Tata Steel Limited. Tata Steel Nederland is a multibillion company with 12.000 employees and 20+ facilities across Europe. The company is currently working on the Green Steel plan, which is probably one of the biggest industrial transitions in the Netherlands in the 21st century. Since his start he has changed the communications and public affairs function into a multi stakeholder and integrated data driven team.

 

Country Lead:

Elvira Luykx, EACD Netherlands
Elvira is Head of Communications Strategy, Insights and Operations at ASML. She is an experienced communications professional, with a track record in corporate affairs and communications within multinational companies, and a background in Public Affairs consultancy. For companies such as Numico (Danone), Reckitt and DSM she entered into dialogue with their stakeholders, worked as a spokesperson, developed corporate positioning and guided them through crises. Prior to joining ASML she worked on global business transformations for FrieslandCampina and Versuni (formerly known as Philips Domestic Appliances) where she was responsible for driving communications and change.