Algorithmic bias in AI-enabled internal communications and employee-experience platforms

AI is mainstreaming comms fast, but few teams have asked whether the tools they’re deploying are quietly reproducing bias.

This session unpacks how algorithmic bias shows up in content generation, audience targeting and sentiment analysis, why it’s already costing companies trust and revenue, and what a practical 90-day governance plan looks like.

You will also leave the session with a free downloadable AI Transparency Charter template.

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Speakers:

Claudia Vaccarone | Strategic Communications & Inclusion Strategy Advisor

Claudia Vaccarone is a senior Strategic Communications and Inclusion Strategy Executive with over 20 years of international experience driving business impact across the media, broadcasting, and tech sectors. She specializes in inclusive communications, data-driven representation, and localizing inclusive leadership strategies for complex organizational cultures.

Based in Geneva after a global career spanning the USA, Italy, and France, Claudia has led high-impact initiatives for world-class brands. Her track record includes localizing regional leadership frameworks for Netflix EMEA, establishing global gender equality standards for the European Broadcasting Union (EBU), and designing an award-winning, 10-language inclusive media methodology for SWI swissinfo (winner of the 2023 IBC Social Impact Award).

An expert in future-proofing communication teams, Claudia consults and trains corporate clients on inclusive language, intergenerational collaboration, and the ethical implications of AI – recently completing an AI & Ethics certification at the London School of Economics (LSE). She is a regular global keynote speaker (IBC, Mipcom, Gallagher Communications Summit) on bridging generational gaps and dismantling bias in language.

Claudia holds an M.S. in Public Relations from Golden Gate University and an Executive Certificate in Marketing from HEC Paris. A former professional volleyball player in Italy and the U.S., she brings a high-energy, “team-first” spirit to her corporate consulting, helping local and global businesses turn inclusive communication into a distinct competitive advantage.