Discover what truly drives brand reputation today, and how it varies across industries. In this data-rich session, CARMA’s Insights Consultants unpack cross-sector findings from their Reputation by CARMA benchmark series, covering Finance, FMCG, Retail and Tech. Learn how media coverage, social conversation and audience opinion interact, and how comms professionals can shape perception, not just react to it.

Speakers:

Orla Graham, Insights Consultant , CARMA

Orla is a seasoned communications measurement and insights specialist, with two decades of experience in building strategic, impactful global measurement programmes for communications and PR leaders all around the world. She has developed and led measurement programmes for international clients across a range of sectors, including UNICEF, Red Bull, Tourism Ireland, Wellcome Trust, Marie Curie, Cancer Research UK, Bayer, Ernst & Young, and various UK government departments. She advises clients on best practice, provides consultation workshops and guidance, develops research methodologies at CARMA and is a thought leader in the industry. Orla has designed and led various AMEC-award winning accounts and was delighted to be named AMEC’s Executive Professional of the Year in 2023.

 

Jennifer Sanchis, Insights Consultant, CARMA

Jennifer is an Insights Consultant at CARMA, offering strategic expertise on global PR measurement and evaluation programmes. She helps provide award-winning, high-quality insights reporting, data, and consultancy to strategic Research automotive and finance clients (e.g. Honda, HSBC, Visa, Aston Martin). She has received industry recognition, including the AMEC Young Professional of the Year Award (2023) and CIPR Outstanding Young Communicator Award (2019). With extensive experience in international media analysis, she is a strong advocate for best practices. Beyond her role, she actively contributes to industry groups, including the CIPR London Group, AMEC’s Academics and Educators Group, and the PRCA.