We’re delighted to invite you to participate in our upcoming video-call on ‘Driving business performance through brand licensing’.

Albeit very known within finance-, tax- and legal professions, the area is fairly unknown in the communication- and branding-profession. We’ll be sharing insights and approaches on how to increase influence in the boardroom on an organisation’s most valuable asset, its brand. For this meeting we’ll be sharing our personal experiences.


The agenda is as follows:


Introduction to brand licensing – Marc Cloosterman, CEO, VIM Group

  • How to utilise the most valuable intangible asset of your organisation
  • How corporate brand licensing enables you to unleash value for your organisation


Keynote speech – Lars Bolle, Vice President Group Brand Management, DER Touristik

  • How DER Touristik, a $7bn USD tourism brand, is using brand licensing, internally and externally
  • The brand change process and the development of DER Touristik to an umbrella brand
  • The outlook for expanding the brand licensing methodology


Interactive Q&A Session moderated by Michael Pietig, First Vice President, Head of Corporate Marketing bei EFG Bank

Summary and final thoughts

The session will last 90 minutes.

Attendance is open to EACD members only (invitation by email).

Not yet an EACD member? Contact us!