EACD – Edelman Trust Barometer 2022 | The Cycle of Distrust

As we continue to operate within unprecedented world events, such as the Russian invasion of Ukraine against a backdrop of the global pandemic we face an epidemic of misinformation and widespread mistrust of societal institutions and leaders around the world.

This year’s Barometer shows us that societal leadership is now a core function of business. The top findings include:

  • Distrust is now society’s default emotion
  • Government and media fuel a cycle of distrust
  • News sources fail to fix their Trust problem
  • Business needs to step up on societal issues
  • Business must lead in breaking the cycle of distrust

Our event brings together a panel of reputation experts and communications leaders from key industries to take a deeper dive into the cycle of distrust and misinformation investigated in the Edelman Trust Barometer.

Keynote presentation:

  • Arent Jan Hesselink, EMEA COO, Edelman
  • Tim Weber, Executive Director / EVP Edelman

Panellists:

  • Anke Maibach, Head of Internal Communications & Employer Branding Europe, Tata Consultancy Services
  • Marco Magli, Communications and External Relations Director, Federdistribuzione
  • Cathrine Torp, Communication and Strategy Director, The Norwegian Institute of Public Accountants.

Moderator: Angela Howarth, Group Director Marketing & Communications, Energy Saving Trust