SAVE THE DATE: TUESDAY, SEPTEMBER 17th, 2019
Results of the study:
European Communication Monitor 2019
10:00 a-m.  Auditorio Abertis, Paseo de la Castellana 39, 28046 Madrid

Speakers:

  • Angeles Moreno, president EUPRERA and professor of the Advanced Studies in Communications Group (URJC)
  • Alfonso González, EACD Coordinator in Spain, and director of Government & Regulatory Affairs, IBM Spain
  • Elena Gutiérrez, member of the Development & Talent Committee, Association of Communications Directors
  • Ángel Alloza, CEO Corporate Excellence – Center for Reputation Leadership

The 2019 survey explores trust in the PR profession, public trust in different organisational advocates, challenges of building trust and transparency, the most important strategic issues for the profession, Artificial Intelligence in communications, as well as content creation and distribution. The European Communication Monitor 2019 is based on responses from 2,689 communication professionals in 46 countries. Detailed analyses are available for 22 countries and different types of organisations (companies, non-profits, governmental, agencies).

Program:
9:30 Registration
10:00 Introduction and Welcome.
10:15 European Communication Monitor 2019
• Ángeles Moreno, president European Public Relations Education and Research Association (EUPRERA). Professor of the Advanced Studies in Communications Group. Universidad Rey Juan Carlos.
• Alfonso González, EACD Coordinator in Spain, and director of Government & Regulatory Affairs, IBM Spain
• Elena Gutiérrez, member of the Development & Talent Committee, Association of Communications Directors
• Ángel Alloza, CEO, Corporate Excellence – Centre for Reputation Leadership
11:15 Communication Professionals in Europe: Trust & Transparency.
Moderator: Communications Director with European responsibility.
International correspondent 1
International correspondent 2
12:15 Round-table discussion
12:30 End of session