Influencer Relations is the term du jour across many marketing and communications departments. A global survey made by Traackr and Altimeter states that where 71% of brand marketers rate influencer marketing as a strategic or highly strategic marketing category, 43% are still experimenting with the practice and 28% are only involving influencers at a campaign level. However, 83% of respondents cited a top priority to “identify and build one-on-one relationships with industry key influencers,” indicating a readiness for influencer relations programs.

Join us for a breakfast seminar where you will learn more about 2.0. Influencer relations. We will help you to take a more strategic approach to influencer marketing. You will also hear best practices about successful influencer relations and discuss with your peers about their experiences.


9:00 Networking breakfast

9:15 10 Lessons about influencer relations, Toni Perez, CEO, OSG Communications

10:00 How to use analytics to find the right influencers for your audiences

10:20 My hints for successful cooperation with an influencer, radio and TV host and social media influencer Anni Hautala

Meet the speakers

Toni Perez, CEO of OSG Communications Agency, Helsinki

Toni joined OSG in 2005 as head of OSG Communications, ranked among the top three of Finnish PR agencies in a 2017 study by market research company Taloustutkimus. Toni brings over 15 years’ experience in journalism and PR, and has advised clients including Samsung Electronics, SAS Institute, Takeda and Cramo.




Anni Hautala, Radio and TV host and social media influencer

Anni is one of the most popular television and radio hosts in Finland, and has over 100,000 followers on Instagram. Anni shares her experiences how to successfully approach an influencer and the do’s and dont’s of influencer relations.




Juri Volama, Managing Director, Meltwalter Finland

Juri is currently managing the Client Success Department of 18 people for Key Accounts and Market Intelligence at Meltwater Finland.





This coaching day is free of charge compliments of OSG. Please register as places are limited.