The Ukrainian Association of Public Relations (UAPR) and the European Association of Communication Directors (EACD) in partnership with the company Microsoft Ukraine are introducing the new format of meetings with prominent European PR professionals – EU&UA Communication Chat.

The main goal of the project is to provide the ongoing platform for professional and educational exchange between Ukraine and European countries in the area of public relations. Video conference allows international professionals to share the latest tendencies, know-how and developments in PR in the EU and Ukraine.

The sixth event, devoted to the topic of multi-channel crisis response, will take place at the office of Microsoft Ukraine.

“According to our mission of establishing a partnership with the best European practices, the EACD is in complete support. We look forward to the further development of Ukraine’s vibrant corporate communications and public relations community through partnership with UAPR,” emphasized Viktoria Mykhno, EACD Board Member.

The issues to be discussed during the chat:

1. The most effective recipes for preventing crises in companies: analyses of risks, simulations, anti-crises team set-up, etc.
2. Latest trends in the area of crises prevention.
3. Major principles of fighting crises in the area of full openness and post-truth society when negative news and lies circulate much better than any positive or truthful statements.
4. Do and don’ts during crises communication. Lessons and next steps.

We are pleased to announce the following speakers:


  • Europe:
    • Florence Ranson, Communications Directors at FoodDrink Europe and EACD Board Member
  • Ukraine:
    • Marina Formenko, Head of PR and marketing at Eterna Law
    • Valeria Selezeneva, Head of press office at NBU
  • Moderators:
    • Oksana Rudiuk, President of UAPR, PR Head at lifecell
    • Olena Gavinska, Head of Communications at Microsoft (Ukraine, Georgia, Moldova)
    • Viktoria Mykhno, Board member & regional coordinator for Ukraine at EACD, Chief Communications Officer at

Please register below as places are limited: Participants will be asked to provide proof of identity at the Microsoft reception desk.

This event is free of charge compliments of the EACD, UAPR, and Microsoft Ukraine. If you have any questions please do not hesitate to contact us: [email protected].

Our regional coordinator Viktoria Mykhno looks forward to an engaging discussion with our expert speakers and audience!