We are happy to invite you to our upcoming Regional Debate in Malmö, Sweden on the topic of “Competencies, skills and traits of tomorrow’s communicators?”. The event will take place on November 14 from 14:30 to 16:30 and will be co-hosted by Birgitta von Friesendorff, Head of Communications at Awapatent AB.

The European Communication Monitor 2016 identifies three critical areas for developing the competency  of communicators: social media, management/business qualifications and access to suitable training programmes.

How will the CV and the training of a professional communicator look in the future? What skills, competencies and traits are needed to be successful in tomorrow’s corporate world and public sector? How can communicators continue to add value for their organizations?

These critical issues will be discussed at the EACD Regional Debate in Malmö.

Our Speakers:

Anders Mellberg, Communication Director of the Municipality of the city of Malmö
As Communication Director of Sweden’s third largest, fastest growing and most ethnically diverse city, Anders and his staff of 50 people face a broad variety of communication tasks and challenges every day. His background as an innovative and successful Communication Director of one of Sweden’s largest infrastructure project, The City Tunnel, has given him solid experience in public sector communications. Anders started his career in the eighties as a journalist and editor at Sweden’s public radio service in his hometown Malmö.
He will share his views on the skills, traits and competencies needed to be an effective communicator in tomorrow’s public sector.

Sara von Platen, Assistant professor of strategic communication, Lund University
In her research Sara addresses issues such as change communication, communication consultancy work and roles, and identity in organizations. Her work has been published in Journal of Communication Management and International Journal of Strategic Communication. At present, she is engaged in the major research project The Communicative Organization, with the purpose to clarify how communication contributes to organizational goal accomplishment. Specialized in internal communication processes, Sara is well positioned to share her knowledge on tomorrow’s demands in large organizations, as well as the roles of tomorrow’s communicators.

Ann-Nina Finne, Head of corporate communication and public affairs at E. ON
Ann-Nina Finne has worked for over 20 years with communications in an international context. Today she is the head of corporate communication and public affairs in Scandinavia and Poland for the international privately-owned energy supplier E.ON. This means taking the market lead in the energy transition, communicating both on a global and local level and building an agile communication team.
Ann-Nina started her career in the mid-90s as a reporter and programme host at the Finnish Broadcasting Corporation YLE. She will share her outlook on what it will take to be a successful communicator in highly competitive businesses in the future.

Date: Monday November 14th 2016
Time: 14:30 – 16:30
Location: Awapatent AB | Matrosgatan 1, 20071 Malmö

14:30 –14.40 Welcome & Introduction: Birgitta von Friesendorff and Claus Grue.
14:40 –15:10 Presentation: Anders Mellberg
15:10 –15:40 Presentation: Sara von Platen
15:40 –16:10 Presentation: Ann-Nina Finne
16:10 –16:30 Discussion

Presentations and discussions will be held in Swedish and moderated by EACD’s regional coordinator Claus Grue.
As usual this event will be free of charge, compliments of Awapatent and the EACD. Coffee, tea and snacks will be served.

We look forward to welcoming you in Malmö! If you have any further questions, please don’t hesitate to contact us at [email protected].